Sales Executive – SaaS Products & Professional Services (Commission-Based)

Transforma Technologies is a Dubai-based technology company providing AI-driven enterprise products and professional services. Our portfolio includes Roots HCM and other Roots products, along with custom software development, AI and automation, system integration, cloud solutions, and digital transformation services.

We are seeking a motivated and target-driven Sales Executive (Commission-Based) to generate new business and drive sales across:

• Roots HCM and other Roots SaaS products
• Enterprise software and AI solutions
• Custom software development
• System integration and automation
• Cloud and digital transformation services

The role is based in the UAE, with availability to attend client meetings and business events when required.

Key Responsibilities

• Identify and generate new sales opportunities across the UAE and GCC.
• Manage the complete sales cycle from prospecting to deal closure.
• Conduct client discovery meetings and understand business requirements.
• Present Roots products and professional services based on customer needs.
• Coordinate product demonstrations, proposals, quotations, and commercial offers.
• Build relationships with HR leaders, IT executives, business leaders, and procurement teams.
• Maintain an accurate sales pipeline, forecast, and CRM records.
• Follow up consistently on opportunities and submitted proposals.
• Achieve agreed monthly, quarterly, and annual sales targets.
• Identify opportunities for renewals, upgrades, cross-selling, and professional services.
• Represent the company at meetings, exhibitions, networking events, and industry forums.

Required Experience and Qualifications

• Bachelor’s degree in Business, Marketing, IT, Engineering, or a related field.
• Two to five years of experience in B2B technology, SaaS, enterprise software, or IT services sales.
• Experience selling solutions such as:
• HCM or HR and payroll systems
• ERP or ITSM platforms
• SaaS products
• AI and automation solutions
• Custom software or digital transformation services
• Good understanding of SaaS subscriptions, renewals, upgrades, and recurring revenue.
• Experience in lead generation, presentations, proposals, negotiation, and deal closure.
• Strong communication, presentation, relationship-management, and negotiation skills.
• Professional fluency in Arabic and English.
• Ability to work independently and consistently achieve sales targets.

Preferred Experience

• Previous sales experience in the UAE or GCC.
• Existing network within HR, technology, government, or enterprise sectors.
• Experience engaging with HR directors, CIOs, CTOs, and senior decision-makers.
• Experience selling both software products and professional services.
• Familiarity with HCM, ERP, ITSM, AI, automation, or digital transformation solutions.

Compensation and Benefits

• Competitive basic salary.
• Commission-based incentives linked to sales targets and closed deals.
• Flexible working arrangement: Dubai-based or remote.
• Opportunity to sell innovative SaaS, AI, and enterprise solutions.
• Direct collaboration with company founders, product teams, and solution architects.
• Career growth opportunities based on performance and company expansion.