Sales Lead

Wayzen is a specialized software solutions provider and technology partner dedicated to the iGaming industry. Established on more than a decade of hands-on technical experience, the company develops, maintains, and scales high-performance casino and sportsbook platform solutions from scratch.
Based in Tbilisi, Wayzen operates as a human-centric tech company that bridges the gap between complex software engineering and real business outcomes. Our team provides a sophisticated, API-driven engine designed to support the global evolution of iGaming through the mastery of technical complexity.

Position Overview:

We are looking for an experienced and results-driven Sales Lead to build, structure, and lead our sales function, with a strong focus on maximizing product sales and revenue.

This role will be responsible for developing and implementing the sales strategy and processes, building an effective sales force, introducing a structured outbound calling system, managing the sales team, and ensuring consistent achievement of sales targets.

The ideal candidate is a strong sales leader who combines hands-on sales experience with team management and process-building skills. You should be comfortable working in a fast-paced environment, setting ambitious targets, monitoring performance, and turning sales opportunities into measurable business results.

Key Responsibilities:

• Own and lead the end-to-end sales function, from strategy and process development to execution and performance optimization.
• Develop and implement a clear sales strategy focused on maximizing product sales, revenue, and customer acquisition.
• Build, structure, and continuously improve the Sales Force system, including processes, workflows, tools, reporting, and performance tracking.
• Define sales targets, KPIs, and performance standards for the sales team and ensure consistent achievement of agreed goals.
• Build, manage, motivate, and develop the sales team, including setting individual targets and monitoring performance.
• Design and implement a structured outbound calling system, including lead management, call processes, scripts, follow-ups, and conversion tracking.
• Establish a systematic approach to lead generation, qualification, follow-up, conversion, and customer retention.
• Identify the most effective sales channels, customer segments, and approaches to maximize conversion and revenue.
• Monitor daily, weekly, and monthly sales performance and take immediate action when targets or KPIs are not being met.
• Analyze sales data and identify trends, bottlenecks, and opportunities for improvement.
• Develop and implement sales scripts, guidelines, playbooks, and best practices for the team.
• Continuously optimize the sales funnel, sales processes, and customer journey to improve conversion rates and overall sales performance.
• Work closely with Marketing, CRM, Product, and other relevant teams to align sales activities with business and product goals.
• Ensure accurate sales forecasting and provide regular performance reports and insights to management.
• Take ownership of the sales plan and ensure the team remains focused on achieving agreed revenue and sales targets.
• Continuously research the market and competitors to identify new sales opportunities and improve the company's sales approach.
• Establish a strong performance-driven sales culture based on accountability, measurable results, and continuous improvement.

Requirements:

• 4+ years of experience in Sales, including proven experience in a sales leadership or team lead role.
• Proven track record of achieving and exceeding sales and revenue targets.
• Strong experience in building and optimizing sales processes and sales teams.
• Experience setting up or managing a Sales Force / CRM system and sales reporting processes.
• Hands-on experience with outbound sales and calling operations, including lead qualification, scripts, follow-ups, and conversion optimization.
• Strong understanding of sales funnels, conversion rates, lead management, and customer acquisition.
• Experience managing and developing sales teams, including target setting, coaching, motivation, and performance management.
• Strong analytical skills and the ability to use sales data to make business decisions.
• Strong understanding of sales KPIs and performance metrics.
• Excellent negotiation, communication, and presentation skills.
• Highly results-oriented with a strong sense of ownership and accountability.
• Ability to work independently, make decisions, and take full ownership of the sales function.
• Experience working in a fast-paced, startup, or high-growth environment is an advantage.
• Experience in iGaming, technology, SaaS, or other digital products will be considered an advantage.
• Fluent in English, both written and spoken.

Nice to Have:

• Experience building a sales function or team from the ground up.
• Experience implementing an outbound calling operation at scale.
• Experience with sales automation and AI-powered sales tools.
• Experience with Salesforce or other CRM/Sales Force platforms.
• Experience in iGaming or other highly competitive, performance-driven industries.
• Strong understanding of B2B and/or B2C sales models.

What We Offer:

• An opportunity to build and lead the sales function in a fast-growing company.
• High level of autonomy and ownership over sales strategy and execution.
• The opportunity to build and develop your own sales team.
• Direct impact on company revenue and business growth.
• Collaboration with a talented and startup-minded team.
• Health insurance coverage.
• Performance-based bonus system.
• Professional development opportunities.
• Competitive salary.
• Hybrid work model.
• Working hours: 10:30 AM to 19:00.

Interested? We’d love to hear from you!

📩 Submit your resume

Deadline: November 10, 2026