Sales Lead DACH | LMS / HRtech SaaS | 130k base / €200k OTE | Frankfurt Area / NRW preferred

This is a Frankfurt hybrid role, ideally 1-2 a week in the office. A C2/bilingual level of German is a must to be a successful applicant.

YOUR FUTURE EMPLOYER:

Our partner is an established, profitable B2B SaaS company transforming how organizations develop their people, build skills and navigate change.

Backed by private equity, the company has built a strong presence in the European learning technology market, helping organizations make professional development more accessible, engaging and effective.

Today, the business represents:

• 300+ employees across an international organization.
• An established customer base across Europe.
• A profitable business model with the backing of a global technology investor.
• A core learning platform complemented by new AI-powered learning solutions.
• A growing focus on helping organizations navigate transformation, upskilling and AI readiness.

Following significant growth in previous years, the company is entering a new commercial chapter: moving from a historically inbound-driven sales approach toward a more proactive, structured and performance-oriented GTM organization.

The product, customer base and brand are established. The next challenge is building a stronger new-business engine capable of accelerating growth across DACH.

YOUR ROLE AS SALES LEAD DACH:

You'll take ownership of the DACH new-business sales organization, leading approximately 10 people across Account Executives and Sales Development.

This is not a role for someone simply maintaining an existing sales operation. You'll inherit an established team and customer market, but with significant opportunity to improve commercial execution, develop talent and reshape how the region generates revenue.

Your responsibilities will include:

• Owning new-business growth across Germany, Austria and Switzerland, driving new-logo ARR and stronger pipeline generation.
• Leading and developing the sales team, introducing clear performance expectations, coaching and accountability.
• Transforming the GTM motion from predominantly reactive/inbound selling toward proactive outbound acquisition.
• Improving sales operations, including pipeline management, forecasting, conversion and commercial predictability.
• Staying close to execution, supporting strategic opportunities and coaching sellers through complex deals ranging from approximately €15k to €250k.
• Partnering with Marketing, SDR leadership and Customer Success to strengthen commercial alignment and identify growth opportunities.
• Driving organizational change, assessing existing processes and team capabilities, and implementing improvements that translate into measurable revenue outcomes.

There is potential to progress toward broader General Manager / Regional Director responsibilities, including wider revenue and organizational ownership as the structure evolves.

WHO YOU ARE:

1. New-business sales DNA: Strong hands-on B2B closing background, including experience with €50-70k+ deals. You understand outbound acquisition, pipeline generation and how to coach sellers through complex sales cycles.
2. Proven sales leadership: Experience managing and developing AEs and/or SDRs, ideally teams of 7+ people. You've owned team targets, improved performance and made difficult people decisions when needed.
3. GTM transformation experience: You've built or significantly improved a sales motion, whether shifting inbound to outbound, increasing sales productivity or introducing stronger commercial processes.
4. Commercial discipline: Strong understanding of ARR, pipeline management, forecasting and sales KPIs. You combine analytical thinking with practical execution and measurable outcomes.
5. Entrepreneurial leadership: Hands-on, resilient and comfortable challenging established ways of working. You can drive accountability while keeping people engaged, including across distributed teams.

WHY GO FOR THIS OPPORTUNITY?

• Base salary up to €130k / €200k OTE, uncapped variable compensation, with accelerators rewarding overperformance.
• Established, profitable business backed by private equity.
• Real transformation opportunity.
• Strong product-market foundation.
• Career progression, potential to grow toward broader GM / Regional Director responsibilities.
• Additional benefits, including a company car.

THE INTERVIEW PROCESS:

1. Screening and commercial leadership assessment with Nobel Recruitment.
2. First interview at the Frankfurt office with regional leadership and a senior DACH team member, including an office introduction.
3. Preparation of a 30/60/90-day commercial leadership plan.
4. Second interview with senior commercial leadership and Talent Acquisition, including discussion of the assessment.
5. Potential additional meeting with senior executive leadership.
6. Offer.

Does this sound like the right fit for you or someone in your network?

Apply directly or contact elena@nobelrecruitment.com for a confidential conversation.