Sales Manager

Company Description Variety Communications delivers professional AV technology and event production services that enhance event experiences and connect people and ideas globally. With over 40 years of industry experience, the company combines technical expertise, leading-edge technology, and a dedicated team to execute seamless corporate events and large-scale productions. Variety Communications partners with clients to design and deliver high-impact audiovisual solutions that support their goals and brand presence. As a certified sustainable event organiser (MSC Bronze), the company integrates responsible and environmentally conscious practices into every stage of event delivery. Team members join a culture that values innovation, reliability, and sustainable growth in the events and AV industry.
Role Description This is a full-time, hybrid Sales Manager role based in Singapore, with flexibility for some work-from-home arrangements. The Sales Manager will oversee the full sales cycle, including prospecting, qualifying leads, preparing proposals, and closing contracts for AV technology and event production services. Day-to-day responsibilities include building and maintaining strong client relationships, identifying new business opportunities, and collaborating with technical and operations teams to develop tailored solutions. The role also involves forecasting sales performance, tracking key metrics, and contributing to pricing and negotiation strategies. The Sales Manager will participate in client meetings, industry events, and presentations, while ensuring high standards of customer service and alignment with the company’s sustainability and quality objectives.
Qualifications

• Demonstrated experience in B2B sales, account management, or business development, ideally within AV, events, or related industries.
• Strong skills in client relationship management, stakeholder communication, and negotiation.
• Ability to understand technical AV and event production offerings and translate them into clear, value-based proposals.
• Experience using CRM systems, sales reporting tools, and basic data analysis for pipeline and performance tracking.
• Proven ability to work independently, manage multiple opportunities, and prioritize in a fast-paced environment.
• Collaborative mindset and ability to work closely with technical, operations, and project management teams.
• Comfort with hybrid work arrangements and willingness to attend on-site client meetings and events in Singapore.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Prior exposure to corporate events, live productions, or AV solutions is highly advantageous.
• Commitment to sustainable and responsible business practices aligned with the company’s sustainability goals.