Sales Manager (Fluent Spanish)

-Full-time, hybrid in Twickenham (Greater London) TW1 3QS

-Fluent English & Spanish required, Catalan is a plus but not essential

As a Sales Manager working on our Digital Accountancy Show event, you'll be responsible for contributing towards the expansion of the event in Barcelona. The event has successfully run for 6 editions in the UK and the event is also launching in the USA in 2027. You will be identifying potential exhibitors, building relationships with prospective customers, and helping drive sales growth across our event portfolio.

This is a new-business-led sales role for someone who thrives on the challenge and opportunity of a launch. You will be responsible for identifying and engaging prospective exhibitors, building a strong pipeline and converting new customers into the founding exhibitor community for Barcelona.

You will need a genuine hunter mentality: someone comfortable creating their own opportunities rather than relying on inbound leads, who can research a market, identify decision-makers, pick up the phone, tell a compelling story and confidently close business.

Launching a new event also requires resilience, curiosity and initiative. You will be selling a proposition without the benefit of a previous Spanish edition, so you'll need to be able to articulate why Barcelona, why DAS and why now – using the success and credibility of the established series while adapting the proposition to the needs of the accountancy field.

The successful candidate must also be willing and able to travel as required by the business. This will include travel for event itself and may include customer meetings, industry events, competitor shows, networking opportunities and other activity that supports the successful launch and growth of the event.

For someone excited by building something new, this is an opportunity to have a visible impact on the creation of a new international event and establish yourself within one of the world's most important manufacturing and automation markets.

Key Responsibilities

New Business Development & Prospecting

• Take ownership of building and converting a substantial new-business pipeline for the launch of DAS Barcelona.

• Identify, research and engage prospective exhibitors across the accountancy market.

• Proactively generate your own leads through outbound calling, email, LinkedIn, market research, referrals, competitive events and industry networking.

• Map the Spanish Accountancy and Finance ecosystem and identify businesses that should be represented at the event.

• Identify relevant decision-makers and develop relationships across multiple stakeholders within target organisations.

• Maintain a consistently high level of outbound sales activity and prospect engagement.

• Manage prospects through the complete sales cycle, from initial contact and qualification through proposal, negotiation and close.

• Build urgency around participation in the inaugural Barcelona edition and convert prospects into founding exhibitors.

• Consistently work towards and exceed individual revenue, exhibitor and activity targets.

Launch Sales & Market Development

• Become an expert in the DAS proposition and confidently communicate the rationale behind bringing the established UK and pending US format to Spain.

• Develop a compelling sales story around the launch, clearly articulating the commercial opportunity for exhibitors and the value of joining the event from its first edition.

• Use the track record, exhibitor community and success of the existing portfolio to build credibility with prospects.

• Understand the characteristics of the market and translate these into persuasive commercial conversations.

• Develop knowledge of the digital accountancy and finance sector.

• Gather market intelligence from customers and prospects and feed this back into the wider event strategy.

• Identify potential barriers to participation and work creatively with the wider team to overcome them.

• Help establish DAS Barcelona as a credible new meeting place for the community.

Pipeline Management & Commercial Performance

• Take full ownership of your sales pipeline, ensuring sufficient volume and quality of opportunities to achieve revenue targets.

• Maintain accurate and up-to-date CRM records, including prospect activity, next actions, opportunity values and expected close dates.

• Forecast revenue accurately and proactively identify gaps against target.

• Prioritise opportunities effectively and maintain momentum across a high volume of prospects.

• Use data and conversion metrics to understand performance and continuously improve sales activity.

• Negotiate confidently and commercially while protecting the value of the event proposition.

• Work independently and use initiative to identify new routes to market and opportunities for growth.

Collaboration & Launch Delivery

• Work closely with the wider DAS Easyfairs teams to deliver a successful Barcelona launch.

• Collaborate with marketing to identify target audiences, develop campaigns and generate high-quality sales opportunities.

• Share customer feedback and market intelligence to help shape messaging, positioning and future growth strategy.

• Work with operations and customer success teams to ensure a smooth exhibitor journey from sale through to event delivery.

• Build strong working relationships with colleagues across international Easyfairs teams, sharing best practice and learning from established DAS markets.

• Take personal ownership for the success of the launch and contribute beyond the immediate sales remit when required.

Essential Criteria

• 3–4+ years' experience in B2B sales, with a demonstrable track record of developing pipeline and securing new business.

• Proven experience of proactive outbound prospecting and generating your own sales opportunities rather than relying primarily on inbound leads.

• A strong "hunter" mentality and evidence of successfully opening doors with new customers.

• Demonstrable track record of achieving or exceeding individual revenue targets.

• Experience managing a complete sales cycle from initial prospecting and qualification through to negotiation and close.

• Strong pipeline management skills with the discipline to maintain accurate CRM records and forecasts.

• Highly self-motivated and able to work independently, use initiative and take ownership of commercial results.

• Resilient and comfortable working in an environment where persistence, experimentation and repeated prospecting are essential to success.

• Strong communication, presentation, influencing and negotiation skills.

• Confident speaking to senior decision-makers and able to adapt your approach to different customer types and levels of seniority.

• Able to understand a market quickly and translate customer needs into a persuasive commercial proposition.

• Comfortable pitching and prospecting face-to-face at trade shows, conferences and other industry events.

• Willing and able to travel as required for customer meetings, industry and competitor events, networking and the delivery DAS Barcelona.

• Comfortable with international travel and spending periods away from home where required by the role.

• Comfortable working in a fast-paced, KPI and target-driven commercial environment.

Preferred Criteria

• Previous experience working on the launch of a trade show, conference, exhibition or other B2B commercial product.

• Experience selling exhibition space, sponsorship, conferences, media, advertising or other B2B solutions.

• Experience selling into the Spanish market or managing Spanish customers and prospects.

• Existing knowledge of Digital Finance, Accountancy, and AI markets.

• An established network in the sector would be an advantage.

• Experience attending competitor events specifically to prospect, network and develop new business.

• Strong storytelling skills and the ability to sell the rationale and vision behind a launch rather than relying solely on an established product history.

• A mature, consultative sales style combined with the tenacity and pace required for high-volume new-business development.

• Experience working with international teams or across multiple markets.

• Strong CRM and sales reporting experience.

• Catalan language skills

This role would suit someone who is naturally competitive, enjoys speaking with people, and isn't afraid to pick up the phone and create opportunities. We're looking for someone with a hunter mentality who is eager to learn and develop a successful career in sales.

Why Join Easyfairs?

· Competitive salary and uncapped commission structure.

· Clear career progression opportunities.

· Comprehensive sales training and development.

· International business with a collaborative culture.

· Opportunity to work on market-leading exhibitions and events.

About us:

Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world (Austria, Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK and USA) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 1000 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 14th in the Stax list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work" list in 2025 & 2026!