Sales Manager - Generators

We are seeking a motivated and experienced Sales Manager – Generators to drive generator sales for AVK-SEG. Based in London, the role will focus on expanding market share, building long-term client relationships and delivering tailored standby and prime power generator solutions for mission-critical sectors. AVK-SEG’s core focus is the data centre market, and the successful candidate will bring a strong track record in technical sales of generator systems to data centre operators, consultants, contractors and other key stakeholders.

Key Objectives

· Develop and deliver the sales strategy for AVK-SEG’s generator portfolio.

· Identify and convert generator opportunities within AVK’s existing and prospective client base.

· Build relationships with data centre operators, consultants, contractors and channel partners.

· Work with engineering and estimating teams to develop compliant, competitive generator solutions.

· Develop high-quality technical and commercial proposals for client review.

· Execute effective sales plans to achieve revenue, margin and order intake targets.

· Create and maintain a strong pipeline of qualified opportunities for sustainable growth.

· Promote AVK-SEG’s generator capabilities across the wider AVK business.

· Represent AVK-SEG at client meetings, industry events and relevant networking forums.

· Develop and execute a generator sales strategy aligned with AVK-SEG’s growth plans.

· Grow revenue, gross margin and market presence across London, the UK and agreed international markets.

· Identify, qualify, pursue and convert opportunities with end users, consultants, contractors and partners.

· Manage the complete sales cycle from lead generation and solution development through quotation, negotiation and contract close.

· Build and maintain strong relationships with data centre operators, facility managers, consulting engineers, main contractors and electrical contractors.

· Lead client visits, presentations and technical discussions to understand power requirements and position the most suitable generator solution.

· Collaborate with engineering, estimating and operations teams to develop compliant, cost-effective generator packages and associated balance-of-plant solutions.

· Review customer specifications, coordinate bid responses and ensure quotations accurately reflect scope, programme, risk and commercial requirements.

· Work with Legal and Commercial teams to negotiate contract terms and secure favourable outcomes for AVK-SEG and its clients.

· Support tender submissions, value engineering, proposal development and contract handover.

· Monitor generator market trends, competitor activity, regulatory changes, customer investment plans and emerging technologies.

· Maintain accurate and timely records in Salesforce, including opportunity stages, activities, sales forecasts and pipeline updates.

· Work closely with project management, engineering, operations, commissioning and after-sales teams to ensure a seamless handover, successful delivery and high levels of customer satisfaction.

· Provide regular sales forecasts, pipeline reviews and strategic market insight to senior leadership