Sales Manager, Senior AEs

2.7 billion people work every day without software that respects them. We started with the frontline in mind, delivering the app that empowers those frontline workers and their managers, while agents run in the background solving all monotonous tasks. Ultimately making frontline work enjoyable, freeing up leaders to lead and enabling businesses to grow.

And for that we need a Sales Manager who can and will take our UK Senior AE team, the one that lands our biggest mid-market and enterprise logos, from 6 to 10 reps, own the number every week, and make every senior rep sell like the best one.

🥞 More about All Gravy

Founded in 2020 in Copenhagen by Jonatan (CEO) and Kristian (CTO), we're now trusted by 350+ brands across 2,500+ restaurants and stores, including 7-Eleven, L'Osteria, GAIL's, Dishoom and Ottolenghi. We've grown 10x in two years and keep growing 3x year on year.

We're now 60 people across Copenhagen, Berlin and London, plus people working remote, and we're launching in the US in early 2027. We're backed by Moonfire, Scale Capital, Founders, Upfin and The Nordic Web Ventures, plus angels from Pleo, Peakon, Deliveroo and Google, with €26M raised in total.

Next up: tripling in size within the next 1.5 years, without losing what makes us us. A flat hierarchy, fast decision-making, high trust and high ambitions.

⚙️ The setup you'll join

You'll join a high-performance commercial org with MEDDPICC as our bible: 13 Account Executives plus BDRs across London, Copenhagen and Berlin. You report to Malek, our Global Sales Director. He and our CRO have run and scaled successful B2B SaaS sales teams before, and they're passionate about a collective achievement culture where everyone grows.

• A team that's already selling. 6 established UK Senior AEs wit h live pipeline, and signed budget to take the team to 10.

• A well-oiled inbound engine. High-quality inbound leads keep coming, and AI SDRs handle first touch.

• A playbook the system runs. Qualification, pricing, stages, deal rooms with quoting and mutual action plans live in our GTM Suite, not in a slide deck. Every rep gets a researched dial deck each morning.

• Every call captured, one source of truth. Attention records and scores every call, so you coach from what was said. HubSpot on Snowflake gives you live pipeline, forecasting and rep scorecards from day one.

• Most importantly, people succeed. Our AEs average 88% quota attainment and our top performers hit 160+%.

All while you have the freedom and flexibility to shape your working week the way that works for you.

💰 The money

You carry no personal quota. Your number is the team's number, and your pay follows it.

• Base: £75–90k a year.

• Variable: a 50:50 base-to-variable split, paid on the team's attainment, measured as the % of the team's quota capacity they hit.

• OTE: £155–185k a year at 100%.

• Uncapped: no ceiling. A team at 150% puts you at about £190–230k. At 200%, it's £230–275k.

Grow the team, ramp them faster, and you grow the pie you're paid on.

🎯 Your daily tasks

Your first month is spent selling, so you learn the product, the buyer and the playbook from the inside. After that, as a Sales Manager at All Gravy, the four most important things for you to succeed with every day are:

1. Own the UK Senior AE number. Forecast it, hit it, explain it. Every week, landing within 10%.

2. Coach on the deals that matter. Pipeline reviews, deal reviews and 1:1s. Map the buying committee, get the economic buyer in the room by meeting two, coach the close.

3. Hire and ramp. Take the team from 6 to 10 Senior AEs within six months, ramping each one in weeks, not quarters.

4. Move three numbers with data. Ramp time, pipeline conversion and cycle length. What works for your best rep goes back into the system for everyone.

🧠 What we'll be looking for

In order for you to walk in the door in this role at All Gravy and thrive, you need to bring:

• Multiple years in B2B SaaS sales, with 2+ leading people on mid-market and enterprise deals with multiple stakeholders. Sold to HR, Operations or Finance? Maybe even to hospitality or retail operators? Big plus.

• Proof your teams win. Team attainment, share of reps at quota, and ramp time for the people you hired. We'll ask for the numbers.

• MEDDPICC you've coached, not just used, with SPIN and Challenger in your toolkit, plus first-hand experience running 45–120 day deals from first call to signature.

• An AI-first way of working. You use Claude or similar every day, and you'd rather automate a process than hire for it.

• Excellent English, and you're happy to travel regularly to our Copenhagen office.

🏆 How to become the chosen one

In this process you'll meet someone from our TA team, your future manager and one or more of your future colleagues. Three steps:

1. Screening call with our TA team, to get to know you and answer your questions.

2. First meeting with Malek, our Global Sales Director, to check the match both ways.

3. Case meeting with future colleagues, where we talk through a real team and pipeline scenario together so we're aligned on how we work before anyone signs anything.

We move fast, so throw your hat in the ring and let us find out if our match is all gravy!