Web Analytics Manager

At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.

Web Analytics Manager

Contract type: Fixed Term (12 Months)
Location: Guildford or London
Salary: £42,000 - £45,500
Working arrangements: Hybrid, with a minimum of 2 days per week in the office

Shape how AQA measures and improves every digital customer journey.

As Web Analytics Manager, you'll lead the development, implementation and optimisation of AQA's web analytics capability, ensuring robust tracking, trusted digital data and data-driven decision making across our digital platforms. Working with stakeholders across the organisation, you'll act as the subject matter expert for web analytics, owning the quality, governance and implementation of analytics across AQA's digital estate while helping deliver a successful Customer Data Platform strategy.

If you're someone who can confidently design tracking frameworks, implement complex analytics solutions and turn data into better business decisions, this is an opportunity to have a significant impact.

Purpose of the role
As our Web Analytics Manager, you'll be responsible for ensuring AQA has accurate, reliable and trusted digital data that supports decision-making across the organisation. This is a hands-on specialist role, combining technical implementation with ownership of AQA’s web analytics standard and capability. You'll lead the implementation, optimisation and governance of our digital measurement framework, owning GA4 and GTM tracking across our websites and digital platforms.

From designing event tracking strategies and data layer requirements to resolving data quality issues and improving customer journey measurement, you'll ensure we have the insight needed to understand customer behaviour and continuously improve their digital experience. Working closely with marketing, digital, customer experience, product and technology teams, you'll translate business requirements into effective tracking solutions and actionable insight. You'll play a key role in supporting AQA's Customer Data Platform (CDP) ambitions, establishing strong data governance and ensuring tracking implementations meet the high standards expected within a regulated environment.

Key responsibilities

• Owning the end-to-end implementation and management of web analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Translating business objectives and customer journeys into measurement plans, KPIs, event taxonomies, and scalable tracking frameworks.
• Defining, managing and governing data layer specifications to ensure accurate, consistent and reliable data collection.
• Working with developers and technical teams to implement tracking requirements across websites, platforms and integrations.
• Developing robust quality assurance and validation approaches for tracking implementations, including testing tags, events, consent behaviour and data layer outputs before and after release.
• Ensuring analytics and tagging implementations operate appropriately alongside consent management and privacy requirements, working with relevant teams to maintain compliant data collection.
• Establishing analytics governance standards, conducting audits and maintaining high levels of data quality and compliance.
• Acting as the analytics implementation expert, translating business requirements into effective measurement solutions and influencing stakeholders at all levels.
• Supporting reporting, dashboard development and customer journey measurement to drive continuous improvement and business performance.

What’s in it for you

• A platform to influence education nationally and represent AQA at key events
• Career development and professional growth in a leading education charity
• Hybrid working and flexibility to support work-life balance
• Comprehensive benefits including Bupa Health Insurance, Health Care Cash Plan, Life Assurance and an Electric Vehicle Leasing scheme, generous combined pension contributions up to 18.5% and 25 days annual leave plus bank holidays and extra closure days at Christmas
• An inclusive culture that welcomes new perspectives, values collaboration and encourages innovative thinking to improve how we support teachers and students

You’ll thrive in this role if you have:

• Strong stakeholder management and communication skills, with the ability to translate technical concepts into clear, actionable recommendations for both technical and non-technical audiences.
• Experience working within consultancy, agency or complex matrix environments, successfully managing competing stakeholder priorities while delivering high-quality outcomes.
• Relevant certifications such as Google Analytics Certification, Google Tag Manager Certification, Google Digital Marketing & E-commerce Certificate or equivalent analytics qualifications.
• Significant hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including implementing event tracking, conversion measurement, tagging strategies and data layer frameworks.
• A track record of delivering complex analytics and tracking implementations, resolving data quality issues and establishing robust measurement and governance standards.
• Experience working with Customer Data Platforms (CDPs), CRM systems and wider marketing technology ecosystems to support customer journey measurement, audience segmentation and insight-driven decision making.
• A strong understanding of digital analytics, data governance, compliance and change control, ideally gained within a regulated or highly controlled environment.
• Good technical knowledge of web technologies, including experience working alongside developers and an understanding of areas such as JavaScript, APIs, data layers or backend systems.

Diversity and inclusion

At AQA, we're committed to creating a workplace where everyone feels they belong and can do their best work. We value the different perspectives, experiences and backgrounds our people bring, knowing they strengthen our culture, decision-making and impact. We foster an inclusive environment where everyone is treated with respect, has access to opportunities to grow and contribute, and feels able to be themselves. We welcome applications from people of all backgrounds and lived experiences.

Lead the analytics that drive smarter decisions, stronger customer journeys and meaningful impact across education.

Application process

To apply, please submit your CV and a cover letter outlining your suitability for the role.

• Application deadline: Thursday 26th November 2026 23:59
• Short application questionnaire
• Interview Process:
• First stage: Teams Interviews taking place on 7th of December 2026
• Second stage: Face to Face with a Practical Task to complete. Interviews will take place between 17th and 18th of December 2026 in either Guildford or London.

Successful candidates will be unable to maintain an Associate role with AQA or any other exam board.

#AREF

#STEC

Recruitment Agencies

We have a preferred supplier list (PSL) in place.

Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.

Full Job Description

Summary

About Us

AQA is an independent charity that sets and marks over half of all GCSEs and A-levels in the UK every year. Our purpose is to advance education by helping students and teachers to realise their potential. As part of AQA, you’ll very quickly appreciate the determination and unwavering passion to deliver this goal in everything we do. To help drive these ambitions, AQA invests in the development of its people by offering a range of professional development and learning opportunities leading to over 50% of our permanent roles being filled internally.

Reasonable Adjustments

If you require any reasonable adjustments during the recruitment process or in the role, please contact the recruiter named in the vacancy advert or your interview correspondence. They will work with you to ensure the appropriate support is in place and that the process is as accessible and equitable as possible.

If you're unsure who your recruiter is, or can't reach them, contact Faye Harrison (she/her) at fharrison@aqa.org.uk or 07813 724161, and she'll direct you to the right person.

Please note that Faye cannot assist with temporary vacancy enquiries or non-recruitment matters. For temporary vacancies, contact temprecruit@aqa.org.uk.

Smart Working

We’re operating a smart working model. This allows for our colleagues to work from two days a week in one of our offices across England.

Diversity and inclusion

AQA is committed to creating a workplace where everyone feels they belong and can do their best work. We value the different perspectives, experiences and backgrounds our people bring, knowing they strengthen our culture, decision-making and impact. We welcome applications from people of all backgrounds and lived experiences.

Conflict of Interest

Please note that due to the confidential nature of our work, we are unable to employ people for our temporary roles who are currently a candidate for Key Stage 4 and 5 public examinations.

Safeguarding

AQA is committed to the safeguarding of children and adults at risk. We’re dedicated to reducing the risk of employing or contracting any person intent on abusing their position of trust, along with identifying and responding to any incident of alleged abuse from its employees or associates fairly and swiftly.

For more information on safeguarding at AQA please visit the AQA website here.

Contact

Temporary roles: temprecruit@aqa.org.uk
Permanent and Fixed Term roles: opportunities@aqa.org.uk