Sales & Marketing Lead

About FifthThought

We are a fast-growing technology solutions company helping SMEs and enterprises digitize their operations through innovative, AI-driven business management platforms. We are looking for a Sales & Marketing Lead to lead our growth journey. This role will be at the core of our sales and marketing strategy, driving demand, building relationships, and ensuring we stand out in a competitive market.

Key Responsibilities

Sales & Business Development

• Own the lead generation funnel end-to-end, from highlighting potential leads to contract signing.

• Build and maintain strong, long-term relationships with clients to ensure trust, and repeat business.

• Conduct client presentations, demos, and negotiations tailored to business needs.

• [optional] Identify new business opportunities in target industries (retail, wholesale, manufacturing, import/export, etc.).

Marketing Strategy & Execution

• Define marketing goals, positioning, and strategies aligned with business objectives.

• Develop clear value propositions and ensure this messaging is consistent across all marketing activities.

• Oversee performance marketing campaigns across digital platforms (LinkedIn, Google Ads, Facebook, etc.) and track ROI.

• Manage and grow all owned marketing channels (website, social media, email, events).

• Plan and execute content marketing initiatives (case studies, blogs, whitepapers, thought-leadership).

• Collaborate with product and implementation teams to create compelling sales enablement material.

Performance & Analytics

• Set and monitor KPIs for lead generation, conversion, and client retention.

• Track, analyze, and report performance of all sales and marketing initiatives.

• Continuously optimize campaigns and strategies based on performance data and industry trends.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field. MBA preferred.

• 2+ years of proven experience in sales and marketing, preferably in ERP, SaaS, or B2B technology solutions.

• Strong understanding of B2B sales cycles, from prospecting to closing deals.

• Experience with digital marketing tools and CRM systems (GoHighLevel, Salesforce, Zoho, etc.).

• Strong leadership skills with experience in building and managing teams.

• Excellent communication, presentation, and negotiation skills.

• Ability to work independently, take ownership, and drive measurable outcomes.

What We Offer

• Competitive salary.

• Opportunity to lead sales & marketing for a growing tech solutions company.

• Fast-track career growth with exposure to enterprise clients across multiple industries.

• A dynamic, innovation-driven work environment.