Sales Marketing Manager

Role Description The Sales Marketing Manager (contract, remote) will be responsible for driving early-stage customer acquisition and engagement for SiteLens within the construction and civil industries. Day-to-day tasks include identifying and qualifying leads, conducting outreach to builders and subcontractors, and managing the sales pipeline from initial contact through onboarding to early access. This role will also design and execute targeted marketing campaigns, including digital outreach, content creation, and messaging tailored to construction professionals. The Sales Marketing Manager will collaborate closely with the founder to refine positioning, gather customer feedback, and translate insights into improved go-to-market strategies and product communication. The person in this role will report progress regularly, track performance metrics, and adjust tactics to support a successful product launch and adoption.

• Demonstrated experience in sales and business development, ideally in construction, civil engineering, or related technology solutions.
• Proficiency in marketing strategy and campaign execution, including digital marketing, content development, and social outreach.
• Strong communication and relationship-building skills, with the ability to engage builders, earthworks crews, and subcontractors in a clear, practical manner.
• Experience working in early-stage or startup environments, with comfort in testing, iterating, and refining go-to-market approaches.
• Ability to work independently in a remote setting, manage multiple priorities, and report on key performance metrics and customer feedback.
• Familiarity with augmented reality, construction technology, or field-based software tools is highly beneficial.
• Relevant education or training in marketing, business, communications, or a related field is preferred but not mandatory when balanced by strong practical experience.