Salesforce Administrator

Key Responsibilities

• Manage day-to-day administration of Salesforce, including user setup, roles, profiles, permission sets, and license management across EMEA and APAC.
• Maintain and configure workflows, process automation (Flow), validation rules, page layouts, record types, and reports/dashboards.
• Monitor data quality, running regular audits and clean-up processes to ensure accuracy and consistency across regions.
• Manage system releases, sandbox testing, and deployment of changes following best practice change management processes.
• Support integrations between Salesforce and other business systems (e.g. marketing automation, CPQ, finance tools).
• Troubleshoot and resolve day-to-day user issues, escalating more complex technical issues to development/IT teams as required.
• Ensure compliance with relevant data protection and governance policies (e.g. GDPR) across the regions supported.

• Design, deliver, and maintain onboarding training for new starters joining the Sales and Sales Operations teams, ensuring they are confident and competent Salesforce users from day one.
• Deliver ongoing refresher training and "lunch and learn" sessions for existing team members to support adoption of new features, processes, and best practices.
• Create and maintain user guides, training materials, and process documentation tailored to EMEA and APAC ways of working.
• Gather feedback from users to identify training gaps and continuously improve onboarding and training content.
• Act as a Salesforce champion, promoting best practice use of the system across the business.

• Partner with Sales leaders and Sales Operations colleagues across EMEA and APAC to understand regional requirements and translate these into system improvements.
• Provide support across EMEA and APAC working hours as required, being mindful of time zone differences when scheduling meetings and training.
• Work closely with the Director of Sales Operations, EMEA, and other Sales Ops team members to prioritise and deliver system enhancements aligned to business goals.
• Liaise with global Salesforce/IT teams to ensure regional needs are reflected in the wider platform roadmap.

• Stay up to date with new Salesforce releases and features, assessing their relevance and recommending adoption where beneficial.
• Identify opportunities to streamline processes and improve efficiency for sales and sales operations users.
• Support ad hoc projects related to system upgrades, process re-engineering, or regional expansion.

Skills, Knowledge and Expertise

• Proven experience as a Salesforce Administrator, ideally within a Sales or Sales Operations function.
• Experience supporting users across multiple regions/countries, ideally including EMEA and/or APAC.
• Experience designing and delivering training or onboarding programmes.
• Experience managing Salesforce releases, sandboxes and deployments.
• Experience with Salesforce Flow/process automation tools.

• Strong working knowledge of Salesforce configuration (objects, fields, workflows, validation rules, page layouts, permission sets).
• Good understanding of data management principles and data quality best practice.
• Understanding of data protection requirements relevant to EMEA/APAC (e.g. GDPR).

• Excellent relationship-building and stakeholder management skills, comfortable working with colleagues at all levels and across cultures.
• Strong training and presentation skills, with the ability to explain technical concepts to non-technical users.
• Excellent written communication skills, for producing clear guides and documentation.
• Able to prioritise and manage a varied workload independently.
• Flexible to occasionally work outside standard UK hours to accommodate EMEA and APAC colleagues.
• Willingness to travel occasionally, if required, for training delivery or team meetings.

• Educated to degree level or equivalent experience.
• Salesforce Administrator Certification (ADM 201).

• Experience with CPQ, marketing automation, or other integrated platforms.

• Basic understanding of Apex, Visualforce, or other development tools.
• Knowledge of project management processes, particularly around system rollouts or process changes.

• Salesforce Advanced Administrator Certification.
• Additional Salesforce certifications, e.g. Platform App Builder, Sales Cloud Consultant.