Search Engine Optimization Executive

Job Title: SEO Executive

Company: Total School Solutions (TSS)

Location: Remote

Employment Type: Part-Time

Total School Solutions (TSS), a California-based international education consulting firm, is looking for an analytical, detail-driven SEO Executive to grow our organic visibility and bring the right audience to our website. You'll own our SEO strategy, optimize content for search engines and real readers, and work closely with our content, social media, and marketing teams to build steady, sustainable organic traffic. If you love digging into keywords, understand what makes a page rank, and want real ownership over how TSS shows up in search, we'd love to hear from you.

• Develop and execute an SEO strategy aligned with the organization’s goals, services, audiences, and marketing priorities
• Conduct keyword research, search-intent analysis, and competitor analysis to identify content, landing-page, and ranking opportunities
• Map relevant keywords and search intent to existing and planned website pages to avoid content gaps and keyword cannibalization
• Identify high-value informational, commercial, service-related, and location-based search opportunities
• Build and maintain an SEO roadmap and content optimization calendar
• Prioritize SEO opportunities based on relevance, search demand, competition, business value, and conversion potential
• Monitor changes in traditional search, AI-powered search, and the education consulting landscape to identify new growth opportunities

• Write SEO-focused content based on keyword research and search intent, including blog posts, service pages, landing pages, and location pages
• Research topics thoroughly to create useful, accurate, relevant, and audience-focused content
• Write and optimize page metadata, including title tags, meta descriptions, URL slugs, headings, and image alt text
• Structure content using clear headings, FAQs, supporting sections, calls to action, and internal links
• Adapt your writing to TSS's brand voice and the needs of different audiences
• Add strategic internal links between related pages to improve discoverability, topical relevance, and user journeys
• Refresh and expand existing content based on ranking performance, search intent, content gaps, and changing user needs

• Optimize TSS content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) alongside traditional SEO
• Structure content so key information and answers are clear, accurate, easy to understand, and easy for search and AI systems to interpret
• Create and optimize FAQs, question-based content, concise answers, definitions, and supporting information based on audience search behavior
• Track how TSS and relevant competitors appear across search features, AI-generated search experiences, and answer platforms
• Stay current with changes in Google Search, AI Overviews, generative search, and evolving AEO/GEO best practices

• Run regular site audits and identify issues related to crawlability, indexing, site architecture, page speed, Core Web Vitals, mobile usability, broken links, redirects, duplicate content, canonicals, and structured data
• Monitor XML sitemaps, robots.txt, indexing status, and other technical elements that affect search visibility
• Identify technical issues that may prevent important pages from being discovered, indexed, or ranked
• Work with our web developer or designer to implement and validate technical improvements

• Support and manage a sustainable link-building and digital authority strategy
• Identify relevant opportunities for backlinks, citations, partnerships, resource mentions, and industry visibility
• Monitor TSS's backlink profile and identify potentially harmful or low-quality links when appropriate

• Monitor organic performance using Google Analytics, Google Search Console, and SEO platforms
• Measure how organic visitors interact with important landing pages and identify opportunities to improve engagement and conversions
• Create regular SEO reports that clearly explain what changed, why it matters, and what actions should be taken next
• Turn data into clear, actionable recommendations to improve visibility, relevance, qualified traffic, engagement, and conversions
• Help define and track SEO KPIs aligned with broader marketing and business goals

• Bachelor's degree in Marketing, Communications, Business Administration, IT, or a related field
• 6 months to 1 year of SEO. SEO content writing experience preferred; strong, motivated freshers with relevant skills or portfolio work are welcome to apply
• Solid understanding of on-page, off-page, technical, and content SEO fundamentals
• Good understanding of keyword research, search intent, SERPs, and content optimization
• Strong writing and editing skills, with the ability to create search-friendly content that still sounds natural and useful to readers
• Ability to write blog posts, service pages, landing pages, metadata, headings, FAQs, and other website content
• Hands-on familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools
• Understanding of AEO, GEO and AI-powered search
• Strong analytical skills and attention to detail
• Good organizational skills and the ability to juggle multiple priorities
• Basic knowledge of HTML and CMS platforms such as WordPress or similar is a plus

You'll Thrive Here If You're

• A curious, analytical thinker with sharp attention to detail
• A strong communicator and collaborator
• Proactive about learning and testing new SEO trends and tools

Why TSS?

You'll have real ownership over how our brand performs in search, connecting with a professional, global audience while growing your skills in a supportive, dynamic team.