Search Engine Optimization Specialist

Company Description Scopun is a forward-thinking software company focused on delivering innovative solutions across web, app, blockchain, and Web3 technologies. The team specializes in building tailored digital experiences that help businesses achieve efficiency, scalability, and long-term growth. Scopun’s expertise covers cutting-edge development, seamless integrations, and reliable ongoing support, enabling clients to stay ahead in a rapidly changing digital environment. The company is committed to transforming ideas into impactful, future-ready solutions that drive measurable results for its partners.
Role Description The Search Engine Optimization Specialist is a full-time remote role responsible for improving the organic visibility and performance of Scopun’s digital properties and client projects. Day-to-day tasks include conducting keyword research, performing technical and on-page SEO audits, optimizing site content and structure, and managing link-building initiatives. The specialist will monitor and interpret web analytics, track rankings and traffic trends, and provide regular performance reports with actionable recommendations. This role collaborates closely with developers, content creators, and marketing stakeholders to ensure SEO best practices are implemented across web, app, blockchain, and Web3 solutions. The specialist is expected to stay current with search engine algorithm updates and industry trends to continuously refine SEO strategies.
Qualifications

• Strong proficiency in keyword research and on-page SEO techniques to optimize content, metadata, and site architecture.
• Experience conducting comprehensive SEO audits and implementing technical and content-related improvements.
• Hands-on experience with link building strategies, including outreach, partnerships, and ethical off-page optimization.
• Ability to use web analytics tools (e.g., Google Analytics, Google Search Console, similar platforms) to measure and report SEO performance.
• Familiarity with modern CMS platforms and basic HTML/CSS for implementing on-page changes.
• Solid understanding of search engine algorithms, ranking factors, and current SEO best practices.
• Strong analytical, problem-solving, and communication skills, with the ability to work independently in a remote environment.
• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
• Experience optimizing web, app, or Web3 projects and collaborating with cross-functional development and product teams is a plus.