Senior B2B Marketing Specialist

About the role

We are looking for a proactive, commercially minded Senior Marketing Specialist to strengthen CodeLink's B2B marketing efforts.

In this role, you will work closely with the Sales team to identify market opportunities, generate potential leads, and equip the team with effective sales materials. You will own researching and selecting relevant industry events, driving lead-generation activities, and developing targeted sales collateral that communicates our value proposition to different Ideal Customer Profiles (ICPs).

This hands-on role requires both strategic thinking and strong execution skills, with a focus on turning marketing activities into meaningful business opportunities.

Target Markets

• Mid-to-large enterprises, scale-ups, and institutional organizations that need a trusted complex software engineering and AI implementation delivery partner.
• US focus; SEA secondary

What you’ll do

1. Event Marketing

• Research, evaluate, and recommend industry events, conferences, and networking opportunities that align with our target markets and ICPs.
• Plan and coordinate event participation, from preparation to execution and post-event follow-ups.
• Work with Sales to maximize networking opportunities and generate potential business connections.

2. Lead Generation & HubSpot Management

• Develop and execute lead generation activities through LinkedIn, email campaigns, industry events, and other relevant channels.
• Research target companies, industries, and decision makers to build qualified prospect lists.
• Manage and maintain HubSpot, including contact database, segmentation, email campaigns, workflows, and performance reporting.
• Collaborate with Sales on account-based marketing, targeted outreach, and campaigns to engage priority accounts.
• Track and optimize lead generation activities to improve lead quality and conversion.

3. Sales Enablement

• Develop and maintain sales collateral tailored to different ICPs and target industries, including company decks, service brochures, case studies, and one-pagers.
• Translate CodeLink's technical capabilities and project experience into compelling business value propositions.
• Support Sales initiatives such as targeted campaigns, client engagement activities, proposals, and other business development needs.
• Research market trends, competitors, and industry opportunities to provide insights that support Sales strategies.
• Work closely with Sales to identify pipeline gaps and propose marketing activities to create new business opportunities.

• 4+ years of experience in B2B Marketing or Demand Generation.
• Experience in a professional services, technology, or IT services company is a must.
• Proven experience working in a fast-paced, KPI driven environment with clear targets and measurable outcomes.
• Experience supporting or executing B2B marketing activities in international markets, particularly the US and APAC.
• Hands-on experience with industry events, lead generation, and B2B sales collateral.
• Proficiency in HubSpot or similar CRM and marketing automation platforms.
• Strong research, communication, copywriting, and presentation skills in English.
• Commercial mindset, proactive attitude, and ability to work independently while collaborating closely with Sales.

What Success Looks Like

• Identify and select relevant industry events based on clear business objectives and ICP alignment.
• Lead generation activities consistently contribute qualified prospects and meaningful conversations to the Sales pipeline.
• Sales has relevant, high-quality collateral to communicate CodeLink's value proposition to different target markets.
• Marketing and Sales work closely together with clear priorities, smooth collaboration, and measurable outcomes.

• Three days remote every week and four full remote weeks per year.

• Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check and social insurance

• All office benefits and full salary during probation.
• Flexible working time starting anytime up to 10 AM working Monday - Friday with no overtime and a long lunch break.
• Unlimited snacks and nice coffee every day.
• Choose from a brand-new Mac or PC device.
• Salary review twice a year with opportunities for promotions and spot awards.
• 12 days annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days..
• Yearly Training Budget up to 5 million VND per staff. On top of that, Professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available
• Yearly company trip, monthly activities, , and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.
• Employee-led clubs within the company; games teams, sports teams, etc.
• Modern open-space office with comfortable workspace, a PS4 games room, and chill-out areas.
• Mental health counseling sessions paid for by the company per year.
  

CodeLink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where everyone is respected and has equal opportunities to succeed, regardless of race, ethnicity, gender, age, disability, religion, sexual orientation, or background.

CodeLink complies with Law No. 91/2025/QH15 on Personal Data Protection and applicable regulations. By submitting your application, you acknowledge and agree that CodeLink may collect, use, and process your personal data for recruitment and employment-related purposes in accordance with applicable laws.