Senior Brand Manager Nordics

Develop the promotional trade marketing calendar for the product categories. Manage investments in trade channels and monitor the execution of promotional actions with the sales team. Identify opportunities through study and analysis. Develop a strategy for revenue growth in sales channels and portfolio analysis. Monitor the annual budget and the accountability of productivity indicators on a monthly basis.

Job Description

At Kraft Heinz, we believe that success comes from passion, courage, and team spirit. As a global company with strong values and a clear vision, we are looking for people who want to take responsibility and make a difference — every day! 

As Senior Brand Manager, you will shape the Nordic growth agenda for one of Kraft Heinz’s most iconic brands—turning global strategy, consumer insight, and commercial opportunities into locally relevant plans that deliver measurable growth. Heinz brand will be your primary focus, alongside responsibility for HP Sauce, Lea & Perrins, and Bull’s-Eye.

This is a high-impact Nordic role spanning both retail and food service, with end-to-end ownership: you will build a clear three-year growth roadmap, develop integrated marketing plans, and connect brand strategy with activation across channels. Working closely with Nordic and global teams, internal stakeholders, and agency partners, you will bring commercial focus, structure, pace, and strong project leadership to the Nordic business.

Your Responsibilities

• Build and deliver a three-year growth roadmap and annual brand plans across channels for the portfolio, with Heinz as the primary focus

• Translate agreed portfolio and innovation priorities into clear go-to-market and activation plans for the Nordic markets

• Develop and execute integrated campaigns, product initiatives, and locally relevant activations across Nordic markets

• Manage the brand budget, optimize investment against agreed priorities and KPIs, and connect marketing activity to sales, penetration, and market-share growth

• Brief and lead media, creative, and activation agencies from development through delivery

• Adapt global campaigns and develop local assets for Nordic consumers while ensuring consistent and distinctive brand execution

• Lead launches and marketing projects in close collaboration with Sales, Category, Finance, Supply Chain, global teams, and agency partners

• Monitor brand performance, consumer insights, and market trends, turning complex findings into clear recommendations and actions

Your Profile

• Bachelor’s degree in Marketing, Business Administration, or a related field. 

• Relevant FMCG experience in a comparable marketing role, with a background in either brand ownership or agency management.

• Proven success developing marketing plans and leading projects from strategy through execution

• Experience managing budgets, media, communications, brand activation, and agency relationships.

• Commercial mindset with excellent communication and stakeholder management skills. 

• Fluent in English is a must have; additional Nordic language skills are an advantage.

• A structured, hands-on approach with strong attention to detail combined with confident communication and the ability to influence across functions and markets.

• Resilience, positive energy, strategic thinking, and a strong ownership mindset.

Your Qualifications 

• Can-do mentality: You work pro-actively, solution-oriented and get things done. 

• Analytical: We are a very data-driven company, so strong analytical capabilities is key and having  the ability to translate complex data into simple solutions and presentation while taking an analytical approach is key  

• Ability to simplify: You find simple solutions to complex challenges 

• Thrives under pressure: A fast-paced and dynamic environment is what keeps you energized 

• Team player: You always work towards the same common goal together with your teammates and ensure efficient and effective alignments 

 

What We Offer:  

 

• A competitive salary and excellent bonus structure (above market average) 

• Flexible working hours in a hybrid working model 3 days a week in the office in central Stockholm

• An international, matrix-organized working environment with great opportunities to develop both personally and professionally  

• Attractive social and employee benefits (e.g., company pension scheme, corporate benefits, and much more) 

Location(s)

Stockholm

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.