Senior Digital Marketing Specialist - Part time - Remote
- Hiring from
- Saudi Arabia
- Work type
- Remote
- Posted
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Summary
We are hiring for a client seeking an experienced and results-driven Senior Digital Marketing Specialist to manage, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience managing advertising budgets, and a proven ability to improve campaign performance, drive conversions, and maximize return on ad spend (ROAS).
Job Responsibilities
We are hiring for a client seeking an experienced and results-driven Senior Digital Marketing Specialist to manage, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience managing advertising budgets, and a proven ability to improve campaign performance, drive conversions, and maximize return on ad spend (ROAS).
Job Responsibilities
- Plan, execute, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Snapchat.
- Manage campaign setup, audience targeting, budgets, bidding strategies, and conversion optimization.
- Conduct A/B testing of ad creatives, audiences, messaging, and campaign strategies to improve performance.
- Monitor and analyze key performance indicators (KPIs), including CAC, CPA, ROAS, CTR, and conversion rates.
- Implement, monitor, and troubleshoot conversion tracking using GA4, Google Tag Manager (GTM), and advertising pixels.
- Analyze campaign performance and prepare actionable reports with insights and optimization recommendations.
- Identify opportunities to improve campaign efficiency, reduce acquisition costs, and maximize advertising returns.
- Collaborate with creative teams and other stakeholders to develop and refine advertising creatives aligned with campaign objectives.
- Take ownership of campaign performance and continuously implement strategies to achieve marketing goals.
- Proven experience in digital marketing, particularly in managing and optimizing paid advertising campaigns.
- Strong analytical thinking and the ability to interpret campaign data and translate insights into actionable strategies.
- Demonstrated ability to manage advertising budgets and optimize campaigns based on performance metrics.
- Strong sense of ownership, accountability, and ability to work independently.
- Proactive approach to campaign optimization and problem-solving.
- Excellent communication and collaboration skills.
- Strong prioritization and time management skills.
- Meta Ads Manager (Facebook & Instagram).
- Google Ads.
- TikTok Ads Manager.
- Snapchat Ads Manager.
- Google Analytics 4 (GA4).
- Google Tag Manager (GTM).
- Conversion pixels and event tracking implementation.
- Reporting and analytics dashboards (Looker Studio preferred).
