Senior DTC Ecommerce Growth & Conversion Lead

Senior DTC Ecommerce Growth & Conversion Lead
FULL TIME
REMOTE


Position: Senior DTC Ecommerce Growth & Conversion Lead

Working Hours: M-F PST
Must-Have Skills & Experience
- 5+ years of experience in e-commerce growth, ideally within beauty, skincare, cosmetics or other DTC consumer brands.
- Deep, hands-on experience with Shopify and Shopify Plus, managing and optimising high-revenue e-commerce stores.
- Proven track record of driving online revenue growth through merchandising, conversion rate optimisation (CRO), promotions and customer journey improvements.
- Strong understanding of e-commerce analytics, KPIs, funnel performance, AOV, conversion rates, customer acquisition and retention.
- Experience leading and managing cross-functional teams, including site operations, paid media and other e-commerce specialists.
- Ability to identify revenue opportunities, translate data into actionable strategies and independently drive execution.
- Strong commercial mindset, combining strategic thinking with hands-on operational involvement.
- Highly analytical, detail-oriented and comfortable making data-driven decisions.
Nice-to-Have Skills
- Experience scaling beauty, skincare or cosmetics DTC brands.
- Shopify Plus experience with high-volume stores.
- Experience with A/B testing, landing page optimisation and experimentation frameworks.
- Familiarity with Klaviyo, GA4, Triple Whale, Gorgias or similar e-commerce tools.
- Experience with subscription models, bundles, upselling and cross-selling strategies.
- Understanding of paid media performance and its relationship with on-site conversion.
- Experience managing agencies, external partners and specialist teams.
Deal-Breakers / Exclusions
- Candidates without substantial Shopify experience.
- Candidates with experience exclusively in marketplaces (Amazon, TikTok Shop) without owning a DTC website.
- Candidates focused exclusively on brand marketing, social media or paid media without broader e-commerce ownership.
- Candidates who are purely strategic and lack hands-on experience with website optimisation and commercial performance.
- Candidates who require constant direction and lack ownership or initiative.
- Candidates without measurable examples of revenue growth, CRO improvements or commercial impact.
Required Tools / Tech Stack
- E-commerce: Shopify, Shopify Plus.
- Analytics: GA4, Google Analytics, Triple Whale or similar.
- CRO & Testing: A/B testing platforms, heatmaps, session recordings and landing page optimisation tools.
- Email & Retention: Klaviyo or similar.
- Reporting: Google Sheets, Excel, Looker Studio or equivalent.
Seniority Level
Senior / Lead level. Ideally someone who has previously owned e-commerce growth for a scaling DTC beauty brand and has experience leading existing specialists.

Skills

5+ years of e-commerce growth experience ideally within beauty, skincare, cosmetics or DTC consumer brands, deep hands-on experience with Shopify and Shopify Plus managing high-revenue stores, proven track record driving online revenue growth through merchandising, conversion rate optimisation, promotions and customer journey improvements, strong understanding of e-commerce analytics and KPIs, experience leading cross-functional teams, ability to identify revenue opportunities and independently drive execution, strong commercial mindset combining strategic thinking with hands-on operational involvement, highly analytical and detail-oriented with data-driven decision making.

Experience scaling beauty, skincare or cosmetics DTC brands, Shopify Plus experience with high-volume stores, A/B testing and landing page optimisation experience, familiarity with Klaviyo, GA4, Triple Whale, Gorgias or similar e-commerce tools, experience with subscription models, bundles, upselling and cross-selling strategies, understanding of paid media performance and its relationship with on-site conversion, experience managing agencies and external partners.

Shopify, Shopify Plus, GA4, Google Analytics, Triple Whale or similar analytics platforms, A/B testing platforms, heatmaps, session recordings and landing page optimisation tools, Klaviyo or similar email and retention tools, Google Sheets, Excel, Looker Studio or equivalent reporting tools.