Senior Growth Marketing Manager

Maya HTT is a leading developer of digital engineering solutions and a trusted Siemens Digital Industries Software partner. For more than 40 years, we have helped manufacturers innovate through simulation, PLM, digital manufacturing, Industrial AI, and engineering services. Our Marketing team works closely with Sales, Business Development, and Strategic Partners to drive brand awareness, customer engagement, and pipeline growth across North America and Europe.

Role Summary

The Senior Growth Marketing Manager will develop and execute growth marketing programs that drive pipeline generation, deal acceleration, and revenue growth across new and existing accounts.

With a strong focus on account-based marketing (ABM), sales partnership, and revenue acceleration, this role will work closely with Sales, BDRs, Industry & Product Marketing, and Revenue & Marketing Operations to identify growth opportunities, develop strategic account plans, and execute targeted sales plays.

We are looking for a strategic, analytical, creative, and hands-on marketer who can wear multiple hats, leverage generative AI to deliver highly personalized marketing at scale, and translate complex technical solutions into compelling business value.

Key Responsibilities

Growth Marketing & Account-Based Marketing

• Lead highly personalized 1:1 and 1 ABM initiatives targeting strategic prospects, key accounts, and existing customers.

• Partner with Sales on strategic account planning, leveraging account intelligence, buying signals, and whitespace analysis to identify growth opportunities.

• Develop integrated programs to drive customer acquisition, cross-selling, upselling, and expansion across Maya HTT's products and services.

• Build targeted campaigns that engage buying committees and address account-specific challenges, priorities, and business outcomes.

Sales Partnership & Revenue Acceleration

• Partner closely with Sales, BDRs, Business Development, and Revenue Operations to develop and execute account-based sales plays.

• Identify opportunities to accelerate active deals, re-engage stalled opportunities, and generate new pipeline.

• Develop BDR enablement materials, personalized outreach sequences, account briefs, presentations, competitive messaging, and other sales tools.

• Collaborate on lead prioritization, nurturing, and sales handoffs to accelerate lead conversion and opportunity progression.

• Analyze sales trends, pipeline data, and account engagement to identify opportunities for targeted marketing initiatives.

Generative AI & Content Personalization

• Leverage generative AI tools such as ChatGPT, Claude, and emerging technologies for account research, content creation, personalization, and campaign automation.

• Rapidly develop account-specific and vertical-specific content, including presentations, email sequences, landing pages, and sales collateral.

• Translate complex technical capabilities into compelling, customer-centric messaging tailored to industries, buying personas, and business challenges.

• Continuously test new AI-powered workflows to improve marketing efficiency, personalization, and scalability.

Marketing Performance & Collaboration

• Monitor account engagement, pipeline contribution, conversion rates, deal velocity, and revenue impact to optimize programs.

• Partner with Revenue & Marketing Operations to improve segmentation, targeting, attribution, and sales and marketing alignment.

• Collaborate with Product Marketing, Product Strategy & Growth, Sales, and Customer Success to identify cross-product opportunities and execute integrated growth initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 8+ years of B2B marketing experience, with strong expertise in ABM, growth marketing, demand generation, or revenue marketing.

• Proven experience partnering directly with enterprise Sales teams on strategic account planning, sales plays, pipeline acceleration, and account expansion.

• Strong understanding of complex B2B sales cycles, buying committees, and multi-stakeholder engagement.

• Hands-on proficiency with generative AI tools for account research, content creation, personalization, and marketing automation.

• Strong content creation, storytelling, analytical, and project management skills, with the ability to translate technical solutions into business value.

• Experience with Salesforce, Pardot/Marketing Cloud Account Engagement or equivalent, Power BI, and Microsoft Excel.

• Strategic, resourceful, and highly execution-oriented, with the ability to manage multiple priorities independently.

• Excellent communication skills in French and English (the position requires regular interaction with colleagues, suppliers, and customers based outside of Quebec, nationally and internationally).

• Experience in engineering software, industrial technology, manufacturing, or complex B2B technology markets is a strong asset.

Why join Maya HTT?

• Flex Working Hours and Hybrid Work. Office downtown Montreal, 2-minute walk from Atwater Metro.

• Permanent Position and Competitive Base Salary.

• 100% Employer-Paid Benefits starting from Day One: Medical, Dental, Vision, Life, Short/Long Term disability insurances.

• Retirement Savings: Group RRSP / DPSP Plan with Employer Contributions open to join from Day One

• Career Growth Opportunities: Our flexible career paths allow you to grow, and we like to promote internally.

• Learning Opportunities: Learn from the best in the industry and develop your skills.

• Generous Time-Off Policy: We promote a Healthy Work-Life Balance with a Flexible PTO Policy, Sick/Personal Days, and a Summer Flex Schedule.

• Structured Onboarding Program: We’re invested in your success; you’ll have team members to support you and provide a wide range of assistance from Day One.

• Join an award-winning company that is recognized worldwide as an industry leader.

Our Candidate Experience Flow: HR Screen - Virtual Interviews using Microsoft Teams - Job Offer
Maya HTT is an equal opportunity employer and committed to fostering diversity and inclusion in the workplace. Accommodations are available upon request for candidates taking part in all aspects of the hiring and selection process.