Senior Lifecycle Manager

Help make the world more hospitable The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences. You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building. If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here. About the role Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this: POSITION OVERVIEW The Senior Lifecycle Marketing Manager is responsible for developing and improving lifecycle marketing programmes across acquisition, activation, and expansion. The role owns lifecycle strategy, segmentation, campaign optimisation, testing, reporting, and automation within the Growth Marketing function. It requires strong analytical judgment, CRM and email marketing expertise, and the ability to translate customer and funnel insights into measurable growth activity. As a senior individual contributor, the role provides lifecycle marketing expertise across Growth, Product Marketing, Customer Marketing, and Regional teams, without formal people management responsibility. RESPONSIBILITIES Develop and improve lifecycle and email marketing programmes across acquisition, activation, and expansion, ensuring campaigns are aligned to customer lifecycle stages and growth priorities. Define and execute segmentation strategies based on lifecycle stage, ICP, region, behavioural intent, and campaign performance data. Establish baseline KPIs, testing frameworks, and reporting routines to measure lifecycle marketing performance and identify opportunities for improvement. Analyse funnel, campaign, behavioural, and conversion data to identify bottlenecks, form data-backed hypotheses, and recommend growth initiatives. Build and optimise marketing automation workflows, including campaign triggers, reporting processes, QA checks, and other operational improvements that increase team efficiency. Partner with Product Marketing, Customer Marketing, Regional Marketing, and Growth stakeholders to align lifecycle messaging, campaign priorities, and customer insights. Communicate lifecycle performance, test outcomes, risks, and recommendations clearly to leadership and cross-functional stakeholders to support decision-making. Act as the lifecycle marketing subject-matter expert within Growth Marketing, providing guidance and functional expertise to colleagues and cross-functional partners. REQUIREMENTS Experience building, improving, or owning lifecycle, CRM, email, or growth marketing programmes, preferably in a B2B SaaS, technology, or scale-up environment. Strong knowledge of lifecycle marketing strategy, segmentation, funnel optimisation, experimentation, campaign automation, and performance reporting. Practical experience with CRM, ESP, or marketing automation platforms such as HubSpot, Iterable, Marketo, Braze, or equivalent tools. Ability to analyse campaign, behavioural, and conversion data to identify root causes, prioritise opportunities, and make data-backed recommendations. Experience applying automation, including AI-enabled workflows where relevant, to improve reporting, campaign QA, workflow triggers, or marketing operations processes. Strong cross-functional communication skills, with the ability to translate lifecycle insights into clear actions for Growth, Product Marketing, Customer Marketing, Regional Marketing, and leadership stakeholders. Strong problem-solving skills, including the ability to work independently in ambiguous situations, create structured hypotheses, and adapt plans based on results. Commercial awareness, accountability, initiative, and sound decision-making, with the ability to balance customer needs, business priorities, data insights, and execution constraints. Salary bands are presented, ranges apply to: 1. UK 2. Spain 3. Sweden 4.France 5.Germany Pay Transparency at Mews Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range. This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process. If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help. Pay range location A £75,000 — £85,000 GBP Pay range location B €65.000 — €84.000 EUR Pay range location C 75 000 kr — 1 072 021 kr SEK Pay range location D €59.000 — €94.500 EUR Pay range location E €71.500 — €97.000 EUR What’s in it for you? Our success is powered by our incredible people, supported by benefits that help them thrive. Global benefits No matter where you’re based, you’ll enjoy: Unlimited paid holiday (yes, really) Participation in our company share program Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service) An annual Learning budget of €300 (and more for high performers) to support your development Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself A work from anywhere policy with flexibility to work abroad for a few weeks each year Relocation options, available after one year Flexible, hybrid working options A home office setup budget to make your workspace your own and a monthly work-from-home allowance Claude tokens, so you can automate workflows and build smarter, more efficient ways of working Local benefits You'll receive additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks. Ask us about it during your interview process. Life at Mews We’re an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. Different perspectives make better ideas, stronger products and a more welcoming company. We also believe transparency is important when deciding if you're the right fit. Mews is an ambitious, high-pressure environment of continuous learning and high standards. Success here requires resilience, adaptability and a willingness to solve difficult problems. A few things that define how we work: High autonomy means high responsibility. People are expected to take ownership and drive outcomes. There isn’t a detailed playbook for everything, and that’s part of what makes the work challenging – and rewarding. Change is constant. We’re growing quickly and adapting as we scale. Teams, processes and priorities continue to evolve, and only people who stay curious and agile will thrive. We’re remote-first, not relationship-free. Flexibility is core to how we work, but strong relationships still matter. Our teams are global, so we need expert collaborators and communicators to help us move forward together. AI is an integral part of our processes. It’s not here to steal people’s jobs, but to amplify efficiency and productivity. We’re motivated to proactively use the technology to seek out better ways of working and share our findings with the rest of the company. If there's anything we can do to support you during the application process, let us know. We don't discriminate on the basis of race, religion, colour, nationality, gender, sexual orientation, age, marital status, veteran status, disability or any other protected characteristic. One final thing: don't hold back. If you don't meet 100% of the criteria in this job description but you're certain you could make a big impact, apply. Everyone should have equal access to opportunities, and we're committed to providing an inclusive experience. If Mews sounds like the kind of environment where you'd thrive, we'd love to hear from you.