Senior Manager Marketing Automation (Hybrid)

Senior Manager Marketing Automation (Hybrid)

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Senior Manager Marketing Automation (Hybrid) on our Marketing and Membership Experience - Analytics and Data team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Senior Manager Marketing Automation, you will develop and implement a comprehensive marketing automation strategy within the Marketing and Member Experience (MMX) team to meet growth objectives. Drive measurable improvements across the Salesforce Marketing Cloud, Salesforce Data Cloud, including data utilization, personalization, campaign development and execution, and reporting. Leverage unified customer data, behavioral signals, and member preferences to enable more relevant, personalized experiences across the customer lifecycle. Manage relationship with service providers. Apply strong marketing technology expertise and business acumen to optimize the marketing technology ecosystem and maximize the value of customer data. Manage a team with responsibilities spanning platform development, platform operations, campaign execution, personalization and reporting. Follow established enterprise review and approval processes for technologies and related standards, collaborating with IT, OGC, and Risk Management to ensure alignment with enterprise architecture, security, and data and AI strategy.

RESPONSIBILITIES:

Marketing Automation

• Develop and manage ongoing roadmap of marketing automation platform, Salesforce Marketing cloud (SFMC), Salesforce Data Cloud and Marketing Cloud Intelligence
• Collaborate across MMX to gather requirements for ongoing evolution of platform to meet business needs and identify opportunities to leverage SFMC and Data Cloud to deliver more robust, sophisticated, and personalized campaigns and customer journeys that improve customer experience and increase ROI
• Partner with marketing, analytics, data, and technology teams to leverage Data Cloud and behavioral signals to build and activate audiences using timely, personalized customer experiences
• Advance personalization capabilities across campaigns and journeys, including dynamic content, behavioral triggers, audience segmentation, and lifecycle-based communications
• Oversees platform enhancements and manage key technology and implementation partners to ensure timely, high-quality delivery, including management of contracts, SOWs, and platform usage
• Develop and implement marketing governance standards for SFMC and Data Cloud, including audience activation, data usage, personalization, and campaign execution standards
• Implement multi-channel campaigns including email, direct mail, paid ads, fax, telemarketing
• Lead the development and execution of email marketing campaigns and automated customer journeys, incorporating segmentation and personalization to improve relevance and performance
• Lead team in documentation and process roadmap development for all automation and manual campaign deployments
• Serve as the primary marketing liasion with AMA technical staff and marketing automation service provider; during implementation and release phases, work closely with internal and external parties to determine proper scope of releases, and ensure marketing goals are translated into platform capabilities and solutions.

Marketing Operations & Reporting

• Lead a team that builds and deploys multi-channel campaigns, leveraging automation and personalization to improve processes and productivity
• Partner with Digital Marketing team’s PM to effectively manage operations and production, including resource capacity
• Ensure high level of service provided to business units (BUs) with efficient and accurate build of campaigns and audience activation
• Build and maintain dashboards in Marketing Cloud Intelligence
• Establish reporting and measurement approaches to evaluate the effectiveness of automated and personalized campaigns, including engagement, conversion, and other business outcomes
• Train BUs to use dashboards to derive insights and guide strategy

Digital Technology Emerging Trends

• Evaluate emerging technologies and digital platforms and identify opportunities to continually evolve digital marketing capabilities, including advancements in personalization, AI, customer data platforms, and marketing automation
• Identify opportunities to use Data Cloud and other emerging capabilities to improve audience intelligence, personalization, journey orchestration, and customer experience
• Partner with digital marketing colleagues to ensure strategic and platform cohesion across the entire digital marketing ecosystem

Staff Management

• Lead, mentor and provide management oversight for professional staff
  
• Responsible for setting objectives, evaluating performance and developing staff
• Identify opportunities for advancing staff skills and expertise particularly in marketing automation, Data Cloud, audience development, personalization, and emerging marketing technologies

May include other responsibilities as assigned

REQUIREMENTS:

• Bachelor’s degree preferred, or equivalent combination of education, training, and experience required; Master’s Degree a plus
• 7+ years of hands-on marketing automation experience in positions of increasing responsibility including experience with targeting and extracting audiences from structured and unstructured data environments, data layer development, automation, and technical solution design; experience using customer data to develop sophisticated segmentation, triggered journeys, and personalized marketing experiences required. SQL proficiency is mandatory; SAS, R, Python a plus
• Demonstrated experience with Salesforce Marketing Cloud required, with working knowledge of Email Studio, Content Studio, Cloud Pages, Ad Studio, Journey Builder, etc.; experience with Salesforce Data Cloud, including audience segmentation and activation, identity resolution/unified profiles, calculated insights, and activation into Marketing Cloud strongly preferred. Working knowledge of other Salesforce products and of SQL and AMPscript as it applies to SFMC a plus
• Demonstrated experience developing and executing personalization strategies across marketing automation platforms
• Strong skills in developing BI reporting platforms, including building data layers and defining metrics. Experience with data visualization platforms such as Tableau, Power BI, or Business Objects required, bonus if working knowledge of Marketing Cloud Intelligence
• Experience in people management required, with a multi-faceted and skilled team supporting high-volume marketing efforts; able to attract and develop talent
• Excellent time management and organizational skills; ability to deliver on deadlines, and manage the workload across a team with multiple priorities; working knowledge of project management tools such as Asana, Workfront, Basecamp, etc.
• Experience performing business analysis and improving efficiencies through development of end-to-end processes
• Superior critical thinking skills, including the ability to form simple solutions to complex issues
• Strong written and verbal communication skills, especially the ability to express technical concepts effectively to non-technical audiences
• Ability to influence others to ensure effective implementation of initiatives and programs; ability to work independently and as part of a team

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $104,872-$138,737. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION