Senior Manager, Performance Creative

Monday–Friday, 9:00 AM–6:00 PM

Within 2-4 weeks

About the Role

We are seeking a Senior Manager, Performance Creative to lead the strategy, testing, production planning, and performance of paid creative across Meta, TikTok, YouTube, Snap, and emerging platforms.

This role is ideal for a data-driven creative leader with strong direct-response instincts who understands how customer insights, creative strategy, platform behavior, and performance data come together to drive growth. The ideal candidate will be comfortable both leading a team and staying close to concept development, creative briefs, testing, and performance analysis.

Key Responsibilities Lead the performance creative strategy and roadmap across paid social and emerging platforms. Translate business objectives, customer insights, and performance data into creative concepts, messaging angles, briefs, and testing plans. Build structured testing programs across hooks, formats, offers, audiences, customer segments, and funnel stages. Analyze creative performance using metrics such as CTR, CVR, CPA, CAC, ROAS, hook rate, thumbstop rate, and hold rate. Identify winning creative concepts and recommend what to stop, improve, repeat, or scale. Forecast creative volume and establish production and creative-refresh plans based on spend, campaign priorities, and creative fatigue. Build scalable systems for creative intake, briefing, naming, tagging, reporting, and knowledge sharing. Develop customer personas and messaging frameworks using reviews, surveys, CRM insights, research, trends, and performance data. Translate customer pain points, motivations, objections, and product education needs into compelling creative. Manage and develop creative strategists, designers, editors, or other production talent. Partner closely with Paid Media, Product, Lifecycle/Retention, Data, Brand, and external creative partners. Stay current on direct-response best practices, platform trends, emerging formats, and AI-enabled creative workflows.

Required Qualifications 7+ years of experience in performance creative, direct-response marketing, growth marketing, or a related DTC/e-commerce environment. Proven experience developing and managing performance creative strategies across Meta, TikTok, YouTube, and other paid channels. Strong understanding of direct-response creative principles, including hooks, messaging, offers, formats, pacing, and CTAs. Strong knowledge of creative performance metrics and structured creative testing. Experience translating customer insights and performance data into creative briefs and production plans. Experience managing creative production pipelines, refresh cadences, and creative testing programs. Previous experience managing or mentoring creative strategists, designers, editors, or similar talent. Strong analytical, organizational, and communication skills. Ability to work cross-functionally in a fast-paced DTC environment. Experience using AI in research, concept development, creative analysis, briefing, versioning, or production workflows.

Experience with beauty, wellness, health, personal care, or other high-consideration DTC products. Experience working with subscription or replenishment products. Experience with landing-page optimization and conversion-focused creative. Experience building creative teams or creative operations from the ground up.

Meta Ads TikTok Ads YouTube Ads Snapchat Ads Google Analytics Excel / Google Sheets Attribution and performance reporting platforms Creative project-management and asset-management tools AI-powered creative and research tools