Performance Media Buyer & Creative Strategist (Remote)

Performance Media Buyer & Creative Strategist - Remote (Full Time) Drive ROAS. Launch Creatives. Scale Fast. About SimplyGood SimplyGood (www.simplygood.sg) is Southeast Asia’s leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. With our hero product - Laundry Detergent Sheets - we’re scaling aggressively through paid performance marketing, creative-led growth, and storytelling. Role Summary We're looking for a Performance Media Buyer & Creative Strategist who is both data-obsessed and story-driven. You will manage paid ads across Meta and lead the creation and testing of high-performing paid ad creatives. You’ll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performance Key Responsibilities: 1. Media Buying & Paid Ads Campaign Management Launch and manage all paid media campaigns across Meta (Facebook/Instagram) Plan, launch, and optimize campaigns across TOF, MOF, and BOF Monitor and adjust bids, budgets, targeting, and placements daily Run A/B tests on ad copies, angles, campaign & bidding strategies (ASC+, CBO, ABO,..) , audience segments, placements, .. Optimize for ROAS, CAC, CTR, CPC, and conversions. 2. Ad Creative Strategy & Scripting Research industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approach Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA. Analyze creative performance and rapidly A/B test & iterate based on hold rates, CTR, and ROAS. Maintain 10+ creative tests/week across channels and funnel stages (Static & Reels) Develop high converting static ads (60% Reels & 40% Static) Use tools like ChatGPT to ideate, iterate, and optimize creative angles 3. Performance Analysis & Reporting Analyze performance metrics: ROAS, CAC, CTR, CPC, CVR, Frequency Identify winning creatives and angles, and scale them aggressively Deliver weekly performance insights, creative learnings, and next tests Maintain ad naming conventions, data hygiene, and dashboards Spot winning patterns and double down on high-leverage assets and audiences. Recommend scaling decisions, budget reallocations, and creative refresh strategies. Requirements 4- 5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brands Strong experience with Ad creative strategy & testing frameworks Proven ability to hit ROAS/CAC targets with performance-led creatives Strong understanding of ad psychology, funnel strategies, and storytelling Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF Fluent in English and confident writing performance-driven copy Experience working with UGC creators, video editors, or influencer content Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting Why Join Us 100% Remote | Flexible hours | Global team High-autonomy, performance-focused culture Competitive monthly salary Access to AI tools, UGC libraries, and creative testing systems Be part of a purpose-driven startup making an environmental impact Only applicants with media buying & creative experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.