Senior Manager Subscriber Growth & Partnerships

Job Title: Senior Manager Subscriber Growth & Partnerships

Location: Hybrid

Reports To: Chief Executive Officer

Department: Marketing & Partnerships

Reporting directly to the CEO, you will own subscriber revenue across our African markets. You will grow our subscriber base and reduce churn by working directly in GA4 and our revenue dashboards, deciding which content converts and retains, and renewing and expanding our distribution partnerships with operators such as MTN, Safaricom and Vodacom.

This is not a business development role: we are looking for someone who draws their own conclusions from the data, not someone who reports on it.

• Own subscriber growth and revenue targets across African markets, including acquisition, conversion, ARPU, engagement, retention and churn.

• Work directly in GA4, revenue dashboards and customer data to find trends and gaps, and turn them into commercial actions.

• Develop content and audience strategies that drive acquisition, conversion and retention, not visibility alone.

• Manage telco and digital distribution partnerships, including reviews, negotiations and renewals with operators such as MTN, Safaricom and Vodacom.

• Work with Product, Finance, Marketing and Content to improve pricing, customer journeys and commercial performance.

• Lead a small distributed regional team with clear KPIs, targets and accountability.

• Track market, customer and competitor trends to find new growth opportunities.

• Present data-driven recommendations to the CEO and senior stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Sales, Economics, Analytics or a related field.

• Proven experience in digital subscription, streaming, media, fintech, mobile or technology businesses.

• Demonstrated success growing a subscriber or user base and generating revenue.

• Strong grasp of ARPU, churn, conversion, acquisition, engagement and retention.

• Strong content marketing and audience development capability.

• Experience leading regional or distributed teams.

• Excellent commercial, negotiation and stakeholder management skills.

Strong data fluency. You must be able to analyse subscriber, revenue, content and marketing data yourself and turn it into clear commercial actions, not just report on it.

A digital growth and marketing leader who combines subscriber and revenue growth, data and analytics, content and audience growth, partnerships and team leadership. Partnerships experience alone, without strong evidence of data-driven marketing and subscriber growth, will not be sufficient.