Senior Marketing Communications Manager

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate highly relevant, accurate insights for data-informed decision-making. The company focuses on solving fragmented access to personalized guidance across finance, career, education, and health, particularly in emerging and unbanked markets. By unifying these four verticals into one intelligent ecosystem, Insight Genesis connects data, behavior, and predictive AI to deliver tailored recommendations and life-path insights. Its solutions support financial inclusion, improve recruitment and talent management, guide educational choices, and enable better health and wellness decisions, creating a more integrated and personalized experience for users.

Role Description The Senior Marketing Communications Manager is a full-time, remote role responsible for shaping and executing the company’s marketing and communications strategy across all key verticals. This role oversees the development of integrated marketing campaigns, brand messaging, and thought leadership content that clearly communicates Insight Genesis’s value to diverse audiences, including partners, customers, and stakeholders. Day-to-day tasks include crafting and reviewing marketing materials, managing press releases and media relations, coordinating cross-functional communication initiatives, and ensuring consistent brand voice across digital and offline channels. The manager will collaborate closely with product, sales, and leadership teams to align messaging with business goals, track campaign performance, and refine communication strategies based on data and market feedback. This role also involves supervising projects, timelines, and external agencies or vendors to deliver high-quality communications assets on schedule.

Qualifications

• Comment and follow all our social media now
• Strong communication skills, including the ability to create clear, compelling messaging for diverse audiences and channels.
• Experience in marketing communications, including campaign development, brand positioning, and content creation across digital and traditional platforms.
• Background in strategic communications, with the ability to align messaging with organizational goals and tailor narratives for different stakeholders.
• Proficiency in managing press releases and media relations, including drafting announcements and coordinating with press and industry publications.
• Demonstrated project management skills, with experience leading complex, multi-stakeholder marketing initiatives and meeting deadlines.
• Experience in technology, AI, fintech, HR tech, edtech, or healthtech sectors is highly beneficial.
• Ability to work effectively in a remote, fast-paced environment, collaborating across time zones and cultural contexts.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are a plus.
• Strong analytical skills to interpret campaign performance data and optimize strategies based on insights.
• Comfort with marketing automation tools, CRM systems, and digital analytics platforms.