Senior Marketing Manager

India Marketing Lead / Senior Marketing Manager – India

Location: Kolkata preferred; Mumbai or Bengaluru also considered

Employment Type: Full-time

Work Arrangement: Remote within India or hybrid arrangements are negotiable, with travel as required.

About the Role

We are expanding our gaming business in India and are looking for a hands-on marketing leader to drive market entry and scalable growth. You will own the India go-to-market strategy, bringing together digital marketing, creator partnerships and offline campaigns to deliver measurable user acquisition and sustainable business results.

This is an opportunity to shape a priority market, influence key growth decisions and build local marketing capabilities.

Key Responsibilities

• Develop and execute the India go-to-market strategy, including audience segmentation, positioning, regional priorities and growth plans.
• Lead integrated marketing across paid digital channels, social media, content, offline activations and out-of-home advertising.
• Build and manage relationships with influencers, micro-creators, community advocates and talent agencies, covering sourcing, negotiation, contracting, campaign delivery and performance reviews.
• Own marketing budget allocation and optimize ROI, CAC, LTV, ROAS and payback periods, supported by retention and user-quality analysis.
• Identify opportunities to scale successful campaigns, improve underperforming channels and test new acquisition approaches.
• Partner with product, operations, data and business development teams to improve localization and the user journey.
• Ensure campaigns meet applicable advertising requirements and platform policies.

Requirements & Qualifications

• At least 3 years of relevant marketing or growth experience; 5+ years and demonstrated budget or team ownership are preferred for Lead-level consideration.
• A track record in gaming, sports entertainment or consumer internet businesses. Experience at Dream11, Games24x7, MPL or a comparable platform is a plus.
• An established network of India-based influencers, creators, talent agencies and advertising partners, with proven experience delivering campaigns.
• Experience across digital acquisition and offline marketing, with the ability to take projects from strategy through execution and evaluation.
• Strong analytical skills and a practical understanding of acquisition economics, attribution, retention and marketing returns.
• Fluency in English and Hindi for local partner negotiations and cross-functional collaboration.
• A proactive, accountable approach and the ability to thrive in a fast-moving environment.

What We Offer

• Competitive compensation based on experience and scope of responsibility.
• Performance-based bonuses linked to clearly defined business goals.
• The opportunity to shape growth in a core market and contribute to key marketing decisions.
• Flexible working arrangements and collaboration with an international team.
• Scope to expand your responsibilities and build a team as the business grows.

Interested? Apply with your CV and a brief overview of an India-focused growth campaign you led, including your responsibilities and results you can share.