Senior Marketing Manager

Location: Dublin, Ireland (Hybrid, 2 days on site)

Contract: 12-month fixed-term contract (maternity cover)

Reporting to the Head of Marketing

About the opportunity

This is an opportunity for an experienced marketing professional to lead the strategic development, planning and delivery of integrated marketing campaigns and customer communications, helping translate commercial priorities into effective marketing activity and measurable business results.

The role

• Campaign strategy and planning: Lead the end-to-end development, planning and delivery of integrated product and tactical marketing campaigns across ATL and BTL channels.
• Customer communications and CRM: Develop lifecycle communications strategies and annual plans that support customer acquisition, retention, cross-selling and win-back activity.
• Commercial alignment: Translate business priorities into marketing campaigns that build brand consideration, support growth, strengthen customer relationships and deliver measurable results.
• Stakeholder and agency management: Build strong relationships across business functions, marketing teams and external agencies to ensure campaigns are aligned and delivered effectively.
• Team leadership: Manage and develop the Campaign and Comms Lead, supporting effective campaign delivery and ongoing development.
• Performance and optimisation: Monitor campaign performance, analyse KPIs and ROI, evaluate results and identify opportunities to improve marketing effectiveness.
• Budget and project management: Oversee campaign budgets, timelines, resources and delivery, ensuring activity is managed effectively and aligned with business priorities.
• Brand and market insight: Contribute to brand health tracking, monitor relevant trends and use insights to inform campaign development and continuous improvement.
• Governance and quality: Ensure campaign activity meets relevant governance and compliance requirements.

About you

We’re looking for a commercially minded marketing professional who combines strategic thinking with strong campaign leadership and the ability to deliver measurable results.

You’ll ideally bring:

• At least 5 years’ relevant marketing experience, lead campaigns from initial strategy and creative development through to best in class execution and evaluation.
• Experience across ATL, BTL, CRM, customer engagement and digital media.
• Strong analytical skills, including campaign performance measurement, KPI reporting and ROI evaluation.
• Experience managing, supporting or developing team members.
• Experience in financial services or insurance is not essential. We welcome applications from candidates in other sectors who can demonstrate relevant integrated marketing, customer engagement and campaign leadership experience.

• A 12-month fixed-term maternity-cover contract.
• Salary of €98,000 plus a €10,000 completion bonus.

Interested?

If you are curious to know more and if your profile fits perfectly with this position, please reach out to Iraia at +353 15225356 or send us your updated CV to iraia.sanchez@recruiters.ie