Senior Marketing Manager

Your opportunity:

The Senior Marketing Manager is responsible for developing and delivering marketing plans that drive customer acquisition, strengthen brand consideration and deliver commercial growth across their portfolio. Working closely with Media, Product, CLM, Care and Digital teams, you will translate business objectives, customer insights and market opportunities into integrated marketing activity that delivers measurable results.

You'll make impact by:

Marketing planning

• Develop and deliver marketing plans aligned to business and marketing objectives, including sales targets.
• Apply customer, market and performance insights to identify opportunities and shape marketing approaches that drive commercial outcomes.
• Act as the brand guardian for your portfolio, ensuring marketing activity strengthens brand positioning, awareness, consideration and brand health.
• Translate commercial priorities into integrated marketing activity with clear brand, acquisition and performance KPIs.
• Use customer insights, market analysis and campaign learnings to optimise marketing effectiveness and commercial outcomes.

Campaigns and go-to-market

• Develop differentiated customer propositions and translate them into compelling campaign and creative briefs, with clear go-to-market and channel strategies.
• Lead internal teams and agency partners to develop and execute effective integrated marketing campaigns.
• Ensure campaigns are insight-led and aligned to commercial objectives.
• Build strong relationships across Product, GTM, Media, Digital, CLM, Care and agency partners to align priorities and deliver results.
• Manage campaign delivery and performance across channels to maximise marketing effectiveness and commercial outcomes.
• Partner with Digital, CLM and Care teams to deliver seamless, conversion-led customer journeys.

Commercial performance

• Own and manage the media and non-media marketing budget for your portfolio, optimising investment to deliver brand and commercial outcomes.
• Partner with Media teams to shape investment strategies and optimise channel mix to deliver brand and commercial outcomes.
• Drive acquisition and demand outcomes through ongoing optimisation of channel performance, media investment, customer journeys and marketing efficiency.
• Monitor campaign performance and ROI, identifying opportunities to improve results and maximise return on investment.
• Lead regular performance reporting and turn insights into clear actions and recommendations.
• Mentor team members and contribute to a high-performing, commercially focused marketing culture.
  

What you’ll bring:

• Bachelors Degree in a relevant discipline or an equivalent industry qualification is required.
• 7-10 years' experience in marketing, with a strong track record of delivering commercial outcomes.
• Experience developing and executing integrated marketing strategies across brand, acquisition and digital channels.
• Demonstrated success driving customer acquisition, conversion and marketing ROI.
• Experience leading cross-functional teams and working in complex matrix organisations.
• Strong understanding of brand, acquisition and customer marketing.
• Commercially minded, with the ability to translate business objectives into marketing outcomes.
• Data-driven, with the ability to turn insights into action.
• Telco experience preferred but not essential.
  

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free, high‑speed NBN plan (up to 500 Mbps)
• ‘Your Leave’ - additional leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.