Senior Marketing Manager

Role Description

This is a full-time Senior Marketing Manager position based in Hong Kong SAR, offering a hybrid working arrangement.

The Senior Marketing Manager will be responsible for developing and executing integrated marketing strategies to strengthen DDC Academy's brand presence, expand market reach, and drive student acquisition and enrollment growth.

Key responsibilities include managing multi-channel marketing campaigns across digital platforms, social media, content, email, events, and partnerships, while ensuring consistent brand positioning and communications.

The role will also focus on identifying new market opportunities, developing relationships with international schools, educational institutions, and parent communities, and building effective marketing channels to attract prospective students and families.

Working closely with academic, admissions, and business teams, the Senior Marketing Manager will support enrollment objectives, monitor marketing performance, optimize lead generation and conversion, and manage marketing budgets and external partners.

The ideal candidate will combine strategic thinking with hands-on execution, taking ownership of marketing initiatives and contributing to DDC Academy's continued growth in Hong Kong.

Qualifications

• Bachelor's degree or above in Marketing, Communications, Business, or a related field.
• Minimum 5 years of relevant marketing experience, with a strong background in brand development, digital marketing, and integrated campaign management.
• Experience in international education, international schools, educational services, or other premium service industries is highly preferred.
• Proven ability to develop effective marketing strategies, generate qualified leads, and support customer acquisition and business growth.
• Strong understanding of digital marketing, social media, content strategy, and marketing performance analytics.
• Experience in partnership development, stakeholder management, and cross-functional collaboration.
• Good understanding of the Hong Kong market, particularly international education and parent communities.
• Excellent written and verbal communication skills in English and Chinese, with Cantonese and Mandarin proficiency highly valued.
• Strong organizational, analytical, and project management skills, with the ability to manage budgets and multiple priorities.
• Self-motivated, results-oriented, and comfortable working independently in a dynamic, growing organization with a hybrid working arrangement.