Senior Marketing Manager (Fixed-Term Contract)

Two brands. One team. ROVA Health is what happens when two established names in health and wellbeing stop running in parallel and start moving together. Built on over a century of Westfield Health Group heritage and driven by the belief that the way people live, work, and recover has fundamentally changed — we exist to do something about it. This is a platform with purpose, built by people who care about getting it right. If you're joining us, you're not just starting a new job. You're helping navigate what comes next.

Senior Marketing Manager

Tenders don’t wait for your plan to be finished. Buying groups shift, procurement rewrites the brief, and the account you’ve warmed for months goes quiet the week before it lands. That’s the terrain. As Senior Marketing Manager, you’ll lead ROVA Health’s day-to-day marketing, working hand in hand with business development and the bid team to make ROVA the obvious choice before a tender arrives, then helping win it. You’ll run ABM-led lead generation, keep the brand consistent from first contact to on-site signage, and help grow a business operating 100+ sites for 65+ clients across the UK and Europe. Hands-on. Commercial. Built to move.

Good enough isn’t something you’re comfortable with. Neither are we.

THE ROLE

Location: Hybrid, United Kingdom

Language Requirements: Fluent English

Salary: £45,000 - £50,000

Contract Type: Full time, Fixed-Term Contract

Closing Date: 23rd October

WHAT YOU BRING

→ Proven senior B2B or B2B2C marketing experience, selling to large or multi-site organisations

→ Proven experience planning and delivering account based marketing programmes on a named list of accounts that built pipeline and helped win business

→ Experience working closely with bid, sales or business development teams to support tenders and competitive pitches

→ Experience applying an established brand and design system, and briefing agencies, to deliver a consistent experience across multiple touchpoints

→ Proven experience delivering and measuring multichannel B2B campaigns, using insight and data to decide where to focus, on time and on budget

→ Some experience managing, mentoring or coordinating a junior team member

→ Commercially minded, with a good understanding of B2B buying cycles, procurement and tender processes

→ A hands-on, organised and resilient operator and confident communicator, with strong plain-language writing and the ability to influence across functions

Qualifications get you to the room. These are what keep you here.

DUTIES AND RESPONSIBILITIES

01 Marketing Strategy & Insight

→ Develop the ROVA Health Marketing Plan with the Group Head of Marketing, aligned to our vision and corporate objectives

→ Devise, deliver and evaluate tactical and strategic plans that meet and exceed targets

→ Identify where AI and automation can improve effectiveness, and lead responsible adoption in line with Group policy

→ Monitor competitors and markets across the UK, Europe and USA, turning findings into clear insight

02 Account Based Marketing

→ Agree, tier and prioritise target accounts with business development using data, customer profiling and intent signals

→ Map buying groups and build account plans and multi-channel ABM programmes for named audiences

→ Optimise the funnel from awareness to proposal, with a focus on quality pipeline

→ Run campaigns that help existing clients renew and expand to new sites

03 Bids & Commercial Partnership

→ Work closely with the bid team so submissions are compelling, evidence-led and on brand

→ Own the library of case studies, testimonials, client outcomes and partnership credentials

→ Track which accounts and campaigns are engaging, sharing insight to improve win rates

→ Act as the voice of marketing and brand, building trusted relationships across business development, bids, propositions and operations

04 Brand Experience & Content

→ Map client and member journeys end to end, from first contact and bid through to renewal

→ Set brand standards, tone of voice and templates so every touchpoint, from bids to on-site signage, feels like ROVA Health

→ Work with Operations so new contracts and site launches deliver a consistent brand experience from day one

→ Produce content across email, web, bid and sales collateral and member communications, using feedback and data to improve engagement

05 Leadership, Budget & Reporting

→ Lead, coach and motivate your Marketing Executive with a ‘high challenge, high support’ approach

→ Manage marketing budgets, agencies, printers and suppliers to agreed KPIs

→ Report account engagement, campaign and web performance, with recommendations, to the Group Head of Marketing

→ Sit on the marketing leadership team and deputise for the Group Head of Marketing as required

WHAT HAPPENS NEXT

→ The Hiring Manager will review your application.

→ You will have a formal two stage interview.

→ Offer made.

→ ID and HR Checks.