Senior Marketing Officer

Company Description Insight Genesis – IGAi is an AI-driven platform that uses advanced predictive algorithms to understand human behavior and generate personalized, actionable insights. The company focuses on solving the problem of fragmented and generic advice across finance, career, education, and health, particularly for individuals in emerging and unbanked markets. By unifying data, behavior, and predictive AI, Insight Genesis creates an intelligent ecosystem that guides users through key life decisions. Its platform delivers tailored recommendations across four verticals—Financial, Human Resource, Education, and Health & Wellness—to help users make informed choices and improve long-term outcomes. Team members join a mission-oriented environment that values innovation, impact, and data-driven problem solving.

Role Description The Senior Marketing Officer is a full-time, remote role responsible for driving strategic marketing initiatives that expand Insight Genesis – IGAi’s reach and impact. This position oversees the development and execution of integrated marketing campaigns across digital channels, aligning brand messaging with the company’s mission and product roadmap. Day-to-day responsibilities include conducting market research, defining target segments, crafting value propositions, and managing social media and content strategies to build awareness and engagement. The role collaborates closely with sales, product, and data teams to support lead generation, optimize the user acquisition funnel, and inform go-to-market plans. The Senior Marketing Officer will also track performance metrics, manage marketing budgets, and provide leadership in refining the overall marketing strategy as the company scales.

Qualifications

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• Candidates should possess strong Market Research skills to analyze trends, user needs, and competitive landscapes.
• Candidates should possess comprehensive Marketing skills, including campaign planning, brand positioning, and go-to-market strategy.
• Candidates should possess excellent Communication skills for clear, persuasive, and inclusive messaging across internal and external stakeholders.
• Candidates should possess Social Media Marketing skills to manage multi-channel digital presence and drive audience engagement.
• Candidates should possess Sales-related skills to support lead generation, collaborate on revenue strategies, and align marketing with sales goals.
• Experience with data-driven decision making, marketing analytics tools, and performance tracking is beneficial.
• Background in AI, fintech, HR tech, edtech, or health tech sectors is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Proven experience in a senior marketing role, preferably in a high-growth or mission-driven organization.
• Ability to work independently in a remote environment, manage multiple projects, and collaborate effectively across diverse teams and time zones.