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B2B Performance Marketing & Lead Generation
ACE CPAs | Full-Time | Remote | U.S. B2B Market | 3–5+ Years Experience
About ACE CPAs
ACE CPAs is a growing U.S.-based accounting and financial advisory firm providing outsourced accounting, fractional CFO, tax planning, and transaction advisory services to businesses across the United States.
We are seeking an experienced Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram advertising across multiple offerings. This is an end-to-end performance marketing role covering strategy, creative production, campaign execution, lead quality, optimization, and measurable business outcomes.
Our Service Offerings
Campaign Strategy & Management
ACE CPAs | Full-Time | Remote | U.S. B2B Market | 3–5+ Years Experience
About ACE CPAs
ACE CPAs is a growing U.S.-based accounting and financial advisory firm providing outsourced accounting, fractional CFO, tax planning, and transaction advisory services to businesses across the United States.
We are seeking an experienced Meta Ads Specialist to independently manage, optimize, and scale Facebook and Instagram advertising across multiple offerings. This is an end-to-end performance marketing role covering strategy, creative production, campaign execution, lead quality, optimization, and measurable business outcomes.
Our Service Offerings
- Outsourced Accounting & Bookkeeping
- Fractional CFO Services
- Quality of Earnings (QoE) & Transaction Advisory
- Tax Planning & Advisory
- Construction Accounting & Job Costing
- Other specialized financial advisory services
Campaign Strategy & Management
- Independently plan, launch, manage, and optimize Meta advertising campaigns.
- Research U.S. business audiences, competitors, customer pain points, and buying behavior.
- Build tailored strategies for each offering; manage budgets and scale successful campaigns.
Creative Strategy & Production
Tracking, Reporting & Accountability
Please share your relevant Meta Ads experience; two or three campaign case studies with budgets, CPL, qualified leads and results; examples of creatives you developed; your AI-tool experience; and your expected monthly compensation and availability.
We are looking for someone who can take complete ownership of Meta advertising—not just manage campaigns, but continuously improve lead quality, performance, and business results.
- Own ad copy, hooks, headlines, visuals, and video concepts.
- Produce creative assets using AI-powered design, image, and video generation tools.
- Continuously test new messaging, formats, audiences, and creative variations; proactively address creative fatigue.
- Optimize for qualified leads, booked discovery calls, and genuine business opportunities—not simply low-cost leads.
- Improve lead forms, qualification questions, offers, and conversion funnels.
- Conduct structured A/B tests, analyze acquisition costs, and troubleshoot underperforming campaigns.
- Analyze historical discovery and proposal review call transcripts to identify pain points, objections, buying motivations, and decision criteria.
- Identify patterns among qualified prospects and successful clients; translate insights into targeted ads and offers.
- Use AI tools to accelerate customer research and generate testable creative concepts.
Tracking, Reporting & Accountability
- Manage Meta Pixel, Conversions API, and relevant conversion tracking integrations.
- Track CPL, qualified lead rates, booked appointments, conversion rates, and customer acquisition costs.
- Provide weekly performance reports with clear insights, results, and proposed improvements; take ownership of outcomes.
- AI tools: ChatGPT, Claude, and other relevant platforms.
- Creative tools: AI image and video generation, Google Flow, and design software.
- Marketing and analytics: Meta Ads Manager, GA4, Google Tag Manager, tracking, and CRM platforms.
- Customer insights: historical discovery and proposal review call transcripts, subject to confidentiality and access controls.
- Campaign history: previous ads, creatives, performance metrics, and available sales conversion insights.
- Additional software and subscriptions as reasonably required for campaigns.
- 3–5+ years of hands-on Meta advertising experience and proven B2B lead generation results, preferably in professional or high-value services.
- Strong experience in campaign strategy, optimization, creative testing, and scaling.
- Ability to independently produce ad copy, visuals, and variations using AI tools.
- Knowledge of Meta Ads Manager, Pixel, Conversions API, and conversion tracking.
- Ability to optimize for qualified business opportunities and understand U.S. B2B buyer behavior.
- Strong analytical, communication, and problem-solving skills with a proactive ownership mindset.
Please share your relevant Meta Ads experience; two or three campaign case studies with budgets, CPL, qualified leads and results; examples of creatives you developed; your AI-tool experience; and your expected monthly compensation and availability.
We are looking for someone who can take complete ownership of Meta advertising—not just manage campaigns, but continuously improve lead quality, performance, and business results.
