Senior Paid Social Strategist

Description As a Senior Paid Social Strategist at OuterBox, you will lead the paid social media advertising efforts for our innovative & transformative digital health and e-commerce clients. You will be responsible for developing and implementing paid social strategies, managing campaigns across various platforms, and owning client communication. Your role involves optimizing campaigns for optimal performance, staying current with industry trends, and collaborating with clients to achieve their marketing objectives. Job Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Strategy and Planning: Collaborate closely with clients to understand campaign objectives and target audience. Develop comprehensive paid social media strategies aligned with client goals and budget constraints. Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies. Campaign Management and Execution: Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok, and others. Oversee the development of ad creatives, including ad copy, images, videos, and landing pages. Implement advanced audience targeting and segmentation strategies. Monitor campaign performance and make data-driven adjustments to optimize for key metrics (e.g., CTR, CPC, ROAS). Audience Research and Analysis: Conduct audience research and segmentation to maximize ad relevance and performance. Utilize audience-targeting features and tools offered by social media platforms. Implement retargeting and lookalike audience strategies. Performance Analysis and Reporting: Monitor and analyze campaign performance using social media analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide strategic insights and recommendations for continuous optimization and improvement. Stay Updated: Stay informed about industry trends, emerging platforms, and updates in social media advertising. Recommend and implement new strategies, features, and technologies as needed. Other duties, as assigned. Requirements 5+ years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement. Bachelor's degree in Marketing, Advertising, Business, or related field Experience developing and executing paid social advertising strategies for enterprise-level businesses Excellent organizational, communication, and interpersonal skills, especially writing skills Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities Experience with Meta Ads Manager, Tiktok, Linkedin, Pinterest, and others. Working knowledge of Google Analytics Proficient with Microsoft Office, specifically Word and Excel Ability to work well with a team and be collaborative Multitasker with the ability to work under pressure, meet deadlines, and is task-oriented Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus. Strong analytical skills and proficiency in data analysis tools. A tactical thinker with the ability to see the strategic picture as well Benefits Why You’ll Love Working at OuterBox: High-character, fun, and cohesive work culture Competitive base salary PTO that is genuinely encouraged Affordable, low-deductible health insurance plans Supplemental benefits, including employer-paid life insurance, short & long term disability insurance 401k with company match Remote work flexibility Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback Professional/individual development stipend Summer Fridays Salary Description: $80,000 to $95,000 If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply! Cohesive Culture + Good Humor + Combined Skills = Awesome Results At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our wins start with our incredible people, which is why for over 20 years we’ve created — and continuously refined — a team-centric work culture rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022–2024! At OuterBox, we’re here to thrive together — not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box? Physical Demands Primarily involves sitting at a desk and using a computer for extended periods of time. Light physical activity is also required, such as carrying equipment or setting up for presentations. Requires a high level of mental focus and the ability to work under pressure. Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required. Work Authorization/Requirements Must be located in the USA. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Affirmative Action/EEO Statement Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status. OuterBox may use AI-assisted tools to support the hiring process. Human review is involved in all employment decisions.