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Opportunity details
About This Role.
AI Summary
EverAI is seeking a senior hands-on performance marketer to own and scale paid user-acquisition channels for its AI companionship platform. The role focuses on rapid campaign experimentation, daily performance analysis, creative briefing, landing-page optimization, and funnel improvement across platforms such as Meta, TikTok, Snapchat, ASA, and native. The hire will work closely with the CMO, manage substantial media budgets, and scale successful campaigns while protecting CAC, ROAS, retention, and LTV performance. This is a globally remote, high-velocity role requiring 4–10+ years of relevant acquisition experience, strong analytics, and comfort marketing uncensored or sensitive-content products. The position offers broad ownership, including expansion into new channels, automation, reporting frameworks, SOPs, and media-partner negotiations.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5
EasyHard
Pace & Pressure
5/5
RelaxedFast-paced
Autonomy Level
5/5
GuidedFull ownership
Communication Load
4/5
IndependentCollaborative
AI insightThis is a demanding senior growth role because it combines ownership of large paid-media budgets with aggressive scaling targets, daily optimization, and 0-to-1 channel testing. Success requires both rigorous quantitative judgment and fast creative, funnel, and stakeholder execution in a sensitive vertical.
Salary analysis
Estimated compensation compared with the broader EU market for similar roles.
Estimated job medianMarket rate
€85,000
EU market range
€65k–€110k
0€121k
AI insightThe disclosed annual salary range is EUR 65,000–105,000, producing an offer median of EUR 85,000 yearly. For a senior performance marketing or user-acquisition specialist in the European remote market, an estimated market range is EUR 65,000–110,000 yearly, with the upper end typically associated with proven ownership of large-scale budgets, subscription-growth expertise, and multi-channel scaling results.
Core skills
Skills And Capabilities Most Closely Associated With This Opportunity.
Performance MarketingPaid User AcquisitionMeta AdsTikTok AdsGoogle Analytics 4VoluumCAC OptimizationROAS AnalysisLanding Page OptimizationGrowth Experimentation
Sample interview questions
Describe a paid acquisition campaign you scaled significantly while maintaining profitability.
I would explain the starting budget, target KPI, and baseline performance, then describe how I segmented audiences, refreshed creative, adjusted bidding, and monitored marginal CAC. I would quantify the scale achieved and show how cohort retention or LTV validated that growth was sustainable rather than simply generating cheap initial conversions.
How do you decide which creative concepts to test first on Meta or TikTok?
I start with performance data from prior winning ads, customer insights, comments, competitor patterns, and funnel drop-off points. I turn those insights into a structured test matrix across hooks, formats, angles, offers, and audiences, then prioritize tests by expected impact, speed to learn, and production effort.
What metrics would you review daily for a subscription acquisition funnel?
I would monitor spend, impressions, CPM, CTR, CPC, conversion rate, CPA or CAC, and ROAS by channel, campaign, audience, creative, and placement. I would pair these with downstream metrics such as trial-to-paid conversion, retention, refund behavior, cohort LTV, and payback period so optimization is not driven by top-of-funnel metrics alone.
How would you approach scaling a successful campaign from its current level to three times the budget?
I would first confirm that the campaign has stable conversion quality and acceptable marginal CAC. I would scale incrementally while broadening audiences, adding proven creative variants, testing placements and geographies where eligible, and monitoring frequency, auction dynamics, and cohort outcomes. If efficiency declines, I would diagnose whether the constraint is creative fatigue, audience saturation, landing-page conversion, tracking, or bidding.
Tell us about a time you used analysis to change a marketing strategy.
I would present a situation where channel-level performance looked positive but deeper cohort analysis revealed weaker retention or lower LTV for a segment. I would describe how I reallocated budget, changed targeting or messaging, and introduced a reporting cadence that made the decision visible, then share the measurable improvement in acquisition quality or payback.
This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Our Vision & Products
🚀 EverAI — Building the Future of AI Companionship
One of the Top 15 Largest & Fastest-Growing AI Companies in the World
50 Million Users in 2 years — Help Us Reach 100M first, 500M next
At
EverAI, we’re shaping what it means to connect with AI. With
50 million users and counting, we’re not just building products — we’re creating entirely new categories.
Our flagship product is the
world’s largest AI companionship platform, redefining relationships for millions. It is governed by our proprietary moderation system, EverGuard — an internal AI designed to ensure everything we build is
safe, ethical, and human-first.
And we’re only just getting started!
Our Team
We are an enthusiastic, passionate and hardworking team of ≈ 100 people. Our founding team has strong entrepreneurial experience building and scaling web products from 0 to IPO.
Alexis Soulopoulos [CEO]
- 10+ years in Tech Executive Leadership
- Co-Founder Mad Paws Holdings (from 0 to IPO)
- Forbes 30 under 30 + Deloitte TechFast50 ’22 & ‘23
Michael Monin [Co-founder & CTO]
- 10+ years as CTO / COO (web2/web3), 3 years in AI/LLM
- Serial-entrepreneur: MTK Digital (exited / 0->$20m revenue) and Zipchat (AI Chatbot for E-commerce brands)
Thomas Lacroix [Co-founder & CMO]
- 8+ years in Customer Acquisition & E-commerce Growth
- Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->$20m revenue)
Maruša Fasano [CFO/Legal]
- 25+ years in Finance, Strategy, M&A
- Ex-CFO/M&A @Curatible (exited to Blackstone)
- Ex-President of the Board @SotremoSA (exited)
- Co-founder/CFO @SoftOne (exited)
Your Role
This is a
hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth.
You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.
Your Responsibilities
Campaign Ownership and Scaling
- Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
- Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
- Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
Performance Analysis and Strategy
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
Creative & Funnel Optimization
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
- Implement systems to reduce creative fatigue and increase speed of testing
Partnership Management & Media Strategy
- Build strong relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
- Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
Automation & Scaling Systems
- Identify opportunities to streamline acquisition processes through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
Challenges You’ll Tackle
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Contribute to growing the user base from 30M to 100M users in the next 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing page testing and funnel iteration
- Own both creative input and analytical feedback loops
Your Qualifications
Hard Skills
Must-Haves
- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency: GA4, Voluum, tracking setups, dashboards
- Strong creative instincts: can write briefs, analyze hooks, and iterate fast
- Experience optimizing landing pages and funnel conversion
Nice‑to‑Haves
- Past exposure to subscription models and CAC/LTV frameworks
- Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)
Soft Skills
🗣 Strong communication & collaborative skills (perfectly fluent in English)
🎯 Goal-oriented, ownership and commitment
⚡️ Doer mindset – we are moving fast and need people who can balance execution, planning, and strategy
⏱️ Obsessive about speed, performance and iteration
🧢 Humble – willing to learn, open to feedback
🍭 #NSFW – Comfortable advertising products based on uncensored models and content
Why EverAI?
📈
Exponential Growth: From 50M users in 2 years, to 100M next — and 500M beyond
🚀
Track Record of Category-Creating Innovation: We consistently launch
world-first AI applications — setting the pace, not following it
🌍
Global Impact: Top-tier user growth, real-world adoption, and cultural relevance
🧠
Proven Leadership: A senior team that’s
launched, scaled, and exited & IPO’d multiple scale ups — now fully focused on reshaping AI companionship
👥
Elite Remote Team: 100% remote and built to win — world-class talent from
Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity
🛡️
Ethical Core: Our AI ecosystem is governed by
EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale
What We Offer
✍️
Contract Type: We prefer B2B, but we’re flexible, what matters is long-term commitment and impact
📍
Work From Anywhere: Fully remote. Choose the environment where you do your best work
🏝️
Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset
👨👩👧👦
Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together
❤️🩹
Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through
OpenUp (also available to up to three of your family members)
🏢
Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected
📚
Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications
💻
Company Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD
⚡
AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows
- 💸 Compensation: Our salary ranges are set based on role level, scope, location, and market data, and applied consistently regardless of candidate background or negotiation history. The final offer within the published range reflects assessed experience and scope.
🎯 Top Tier Talent Is Our Multiplier
We’re a fully remote group of
A-players from Tier 1 tech, led by an exec team who’ve
launched, scaled, and exited multiple companies. We move fast, and care deeply about what we build — and who we build it with.
We’re looking for
exceptional talent ready to ship & distribute world-first AI products at scale, fast, and co-create with us this category-defining business.
If that’s you — reach out and apply!
💡 External Referral Program
Know someone who could be a great fit for this role? You can refer them through the
EverAI External Referral Program and earn a bonus of
up to 2,500 USD if they’re hired. Submit a referral here.
Apply now >
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Job Complexity
5/5
EasyHard
Pace & Pressure
5/5
RelaxedFast-paced
Autonomy Level
5/5
GuidedFull ownership
Communication Load
4/5
IndependentCollaborative
Estimated job medianMarket rate
€85,000EU market range
€65k–€110kDescribe a paid acquisition campaign you scaled significantly while maintaining profitability.
I would explain the starting budget, target KPI, and baseline performance, then describe how I segmented audiences, refreshed creative, adjusted bidding, and monitored marginal CAC. I would quantify the scale achieved and show how cohort retention or LTV validated that growth was sustainable rather than simply generating cheap initial conversions.
How do you decide which creative concepts to test first on Meta or TikTok?
I start with performance data from prior winning ads, customer insights, comments, competitor patterns, and funnel drop-off points. I turn those insights into a structured test matrix across hooks, formats, angles, offers, and audiences, then prioritize tests by expected impact, speed to learn, and production effort.
What metrics would you review daily for a subscription acquisition funnel?
I would monitor spend, impressions, CPM, CTR, CPC, conversion rate, CPA or CAC, and ROAS by channel, campaign, audience, creative, and placement. I would pair these with downstream metrics such as trial-to-paid conversion, retention, refund behavior, cohort LTV, and payback period so optimization is not driven by top-of-funnel metrics alone.
How would you approach scaling a successful campaign from its current level to three times the budget?
I would first confirm that the campaign has stable conversion quality and acceptable marginal CAC. I would scale incrementally while broadening audiences, adding proven creative variants, testing placements and geographies where eligible, and monitoring frequency, auction dynamics, and cohort outcomes. If efficiency declines, I would diagnose whether the constraint is creative fatigue, audience saturation, landing-page conversion, tracking, or bidding.
Tell us about a time you used analysis to change a marketing strategy.
I would present a situation where channel-level performance looked positive but deeper cohort analysis revealed weaker retention or lower LTV for a segment. I would describe how I reallocated budget, changed targeting or messaging, and introduced a reporting cadence that made the decision visible, then share the measurable improvement in acquisition quality or payback.
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