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Crimtan logo

Senior Programmatic Manager

Crimtan
Posted Jun 17, 2026, 7:55 AM UTC
🇲🇾Malaysia🏢Hybrid📁Marketing
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The role The Senior Programmatic Manager is responsible for the end-to-end management of programmatic campaigns, including strategy, execution, optimisation, and client communication. The role operates across multiple accounts, driving performance and ensuring campaigns deliver against commercial and client objectives. This role combines hands-on trading expertise with strategic thinking and cross-functional collaboration. Campaign Management & Execution Manage day-to-day programmatic trading across multiple campaigns and clients Optimise campaign performance using advanced techniques to maximise results and drive growth Ensure campaigns pace correctly and meet performance targets Troubleshoot issues across trafficking, delivery, and creative execution Client Management & Reporting Deliver regular performance updates, insights, and reporting (including QBRs) Translate complex campaign data into clear, actionable recommendations for clients Proactively manage client expectations and act as a trusted advisor Strategic Contribution Develop testing strategies and recommend new optimisation approaches Support and shape broader programmatic strategy (e.g. new formats, geo-targeting, dynamic prospecting) Use performance data and market insight to inform decision-making Cross-Functional Collaboration Work closely with Client Services to ensure campaigns align to client goals and feedback Partner with Creative teams to deliver effective DCO strategies Collaborate with Product teams to support feature development and improvements Programmatic Expertise 3–5 years’ experience managing programmatic campaigns across Display, CTV, Video, Native, DOOH or Audio Strong experience across DSPs, ad servers, and trafficking platforms Campaign & Client Management Proven ability to manage multiple campaigns and priorities simultaneously Strong stakeholder management and communication skills Ability to build trusted client relationships and provide strategic input Analytical & Technical Skills Data-driven with strong attention to detail and problem-solving capability Comfortable analysing campaign data and generating actionable insights Ways of Working Highly organised with the ability to manage high-volume workloads Proactive, accountable, and able to work independently Collaborative and effective in cross-functional environments Qualifications Essential Bachelor’s degree or equivalent experience in Marketing, Advertising, Business, or a related field 3–5 years’ hands-on experience in programmatic media buying and campaign management Proven experience managing campaigns across multiple channels (Display, CTV, Video, Native, DOOH or Audio) Strong technical expertise across DSPs, ad servers, and trafficking platforms Desirable Experience working with Dynamic Creative Optimisation (DCO) and multi-channel campaign strategies Exposure to global campaigns or multi-market account management Experience working in a fast-paced, high-growth programmatic or ad tech environment All the latest tech & software you need We operate a hybrid-working policy (3 days in the office) offering a mix of office/remote working Company bonus scheme Pension & Healthcare plan (inc. mental health cover) 25 days holiday A day off for your birthday A volunteering day Be part of a passionate, friendly and transparent culture

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