Senior Research Planner (Project-based)

Role Purpose: Support the Project Director in delivering all modules of a full-service brand & market study, from research design and fieldwork through to insights and recommendations.

Key Responsibilities:

• Qualitative: design discussion guides; conduct in-depth interviews with consumers and client stakeholders; synthesize findings into insight statements.
• Quantitative: design questionnaires; manage survey fieldwork, data cleaning and analysis; deliver brand health and pricing readouts.
• Mystery Shopping: design scenarios, manage field execution and debrief, integrate findings with other modules.
• Recommendations: translate findings into actionable go-to-market and brand recommendations; co-write the final report and present to the client.

Requirements:

• 3–5 years in a research agency (Nielsen, Kantar, Ipsos or similar)
• Hands-on experience across qual, quant and retail/sector audits
• Consumer/retail project experience is a plus
• Strong Excel/SPSS skills, moderation and storytelling
• Willing to travel for fieldwork

What We Offer:

• Project fee: negotiations + travel & per diem
• Hybrid working; opportunity for future projects
• How to Apply Send your CV with Subject line: "[Application] Senior Research Planner – Full Name" to rallyconsulting.learning@gmail.com