Senior Retention Marketing Strategist

RooCru is recruiting on behalf of a fast-growing, Los Angeles-based retention marketing agency that specialises in helping leading direct-to-consumer (DTC) e-commerce brands increase customer lifetime value and drive sustainable revenue growth.

Role Title: Senior Retention Marketing Strategist

Hours: Full-time (EST hours)

Location: Fully remote

Rate: R45,000 - R55,000 per month

As a Klaviyo Platinum Partner, our client works with established and rapidly scaling e-commerce brands to develop high-performing email, SMS and customer lifecycle marketing programmes. They are seeking an experienced Senior Retention Marketing Strategist to take ownership of retention marketing strategy, campaign performance and client relationships across a portfolio of 5–8 DTC brands.

This is a senior, client-facing position suited to someone who combines strong analytical capabilities with creative strategic thinking. You will work alongside a dedicated team of project managers, copywriters, designers and implementation specialists, allowing you to focus on strategy, optimisation and delivering measurable commercial results.

The ideal candidate will be confident managing multiple accounts, interpreting complex marketing data and proactively identifying opportunities to improve customer retention, engagement and revenue. Our client operates a high-performance, fully remote environment that values accountability, initiative and continuous improvement.

There are also clear opportunities to progress into team leadership and departmental management as the agency continues to grow. The role requires availability aligned with US Eastern Time (approximately 9am–6pm ET), with flexibility around scheduling.

Responsibilities

• Develop and lead comprehensive email, SMS and customer lifecycle marketing strategies for a portfolio of 5–8 DTC e-commerce clients.
• Create retention strategies aligned with client revenue targets, customer engagement objectives and long-term growth opportunities.
• Design and optimise customer segmentation, automated marketing flows, lifecycle journeys and campaign strategies within Klaviyo.
• Develop strategic campaign calendars and provide clear creative direction to copywriters, designers and implementation specialists.
• Lead A/B testing initiatives to improve conversion rates, engagement, revenue attribution and overall campaign effectiveness.
• Analyse customer behaviour, cohort performance, purchase patterns and customer lifetime value to identify actionable opportunities.
• Monitor email and SMS performance, including revenue contribution, ROI, deliverability and retention metrics.
• Prepare and present insightful weekly and monthly performance reports with clear recommendations for improvement.
• Act as the primary strategic contact for assigned clients, leading meetings, presenting results and maintaining strong professional relationships.
• Proactively identify opportunities to increase client revenue, improve retention and expand existing services where appropriate.

Requirements

• Significant professional experience in retention marketing, lifecycle marketing or CRM strategy, ideally within a DTC e-commerce agency.
• Proven experience developing and managing successful email and SMS marketing strategies for established or fast-growing e-commerce brands.
• Advanced working knowledge of Klaviyo, including segmentation, automated flows, campaign management, reporting and optimisation.
• Demonstrable experience managing multiple client accounts simultaneously, ideally within a fast-paced marketing agency.
• Strong analytical capabilities, including experience with cohort analysis, customer lifetime value, revenue attribution and retention metrics.
• Ability to interpret marketing performance data and translate insights into practical strategies that generate measurable commercial results.
• Excellent understanding of customer lifecycle marketing, personalisation, segmentation and conversion optimisation.
• Experience planning and executing structured A/B testing programmes.
• Exceptional written and spoken English, with the confidence to lead strategic discussions and present recommendations directly to US-based clients.
• Strong client relationship management skills and the ability to build trust with senior stakeholders.
• Experience working with marketing and collaboration tools such as Slack, ClickUp, Figma, Loom and Hiro Analytics.

Interested in applying?

Simply click the link below to apply online today:

https://roocru.co.uk/jobs/posted/ec319b1d-b9ea-4eb1-8641-37fa7ba12f58