Senior Sales Business Development

At YouGov, we help some of the world's leading brands, media companies and agencies make better decisions through data, research and consumer intelligence.

We are looking for a commercially driven and entrepreneurial Senior Sales Business Development to accelerate the growth of our business in Italy.

The successful candidate will be responsible for identifying, developing and converting new business opportunities, acquiring new clients and expanding YouGov's presence across new sectors and industries.

Working as part of a fast-growing, agile and international organization, you will combine strong sales capabilities with a consultative approach, helping clients leverage data, research and insights to drive better business decisions and growth.

Here’s a breakdown of what you’ll do:

New Client Acquisition

• Develop and manage a proactive pipeline of new business opportunities in the italian market.
• Build relationships with senior decision-makers across marketing, media, insights and commercial functions.
• Lead the full sales cycle from prospecting and solution design through negotiation and contract closure.
• Deliver against ambitious new business and revenue targets.

Expanding YouGov’s Commercial Reach

• Identify new industry verticals and market opportunities for YouGov.
• Develop sector-specific commercial strategies and value propositions.
• Monitor market trends, client challenges and competitive dynamics.
• Collaborate with internal teams to effectively position YouGov's capabilities.

Consultative Selling

• Match client needs with the most relevant YouGov data, research and insight solutions.
• Develop compelling proposals together with research and specialist teams.
• Present solutions confidently to senior stakeholders and decision-makers.

Thought Leadership & Industry Representation

• Represent YouGov at conferences, webinars, industry events and networking initiatives.
• Deliver engaging presentations to clients, prospects and industry audiences.
• Build relationships across the marketing, media, technology and insights ecosystem.

Pipeline & Commercial Management

• Maintain accurate pipeline and opportunity reporting through Salesforce.
• Monitor performance, forecast revenue and track conversion metrics.
• Develop account plans for strategic prospects and opportunities.

Internal Collaboration & Account Development

• Work closely with Research, Client Services, Operations and Product teams.
• Ensure a seamless transition from sales to delivery.
• Collaborate with international colleagues to leverage YouGov's global expertise.

These are the essentials for having an interview:

• 5 years of experience in Business Development, New Business Sales or B2B commercial roles.
• Proven track record of acquiring new clients and achieving commercial targets.
• Experience selling consultative, data-driven, technology or professional service solutions.
• Background in media agencies, advertising sales houses, media owners, AdTech, MarTech, SaaS, data or insights businesses is strongly preferred.
• Experience within an international or multinational environment is a plus.
• Strong prospecting, hunting and relationship-building capabilities.
• Excellent communication, presentation and negotiation skills, having the ability to engage confidently with senior and C-level stakeholders.
• Consultative, solution-oriented and commercially minded approach.
• Strong ownership, entrepreneurial mindset and public speaking abilities.
• Italian and English full professional proficiency; additional European languages are a plus.

What success looks like:

• Consistent acquisition of new clients and revenue growth.
• A healthy pipeline with strong conversion rates.
• Expansion into new sectors and market opportunities.
• Increased visibility and positioning of YouGov within the Italian market.
• Meaningful contribution to the long-term growth of the business.

If you are a driven business developer who thrives on creating opportunities, opening doors, and converting prospects into long-term partnerships, this is the role for you. We are looking for someone who combines commercial ambition with intellectual curiosity and can confidently engage senior decision-makers on complex business challenges, positioning innovative solutions that deliver real value.

Most importantly, you are energized by the opportunity to join a fast-growing, agile, and internationally recognized organization where your contributions will have a direct and visible impact. Here, your ideas, initiative, and results will help shape the future of the business from day one.

The remuneration package includes a base salary in the range of Eur35k-45k per annum.

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Who we are
Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

What we do
At the core of our platform is an ever-growing source of connected consumer data that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 27+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world. *

Leading in online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded that YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multi-level Regression with Post-stratification (“MRP”) for accurate predictions at a granular level.

Our purpose

Our purpose is to give our global community a voice by collecting, measuring and analysing their opinions and behaviors and reporting the findings accurately and free from bias.