Senior SEO Specialist - Remote

Senior SEO Specialist - 100% Remote

SUMMARY:

We are looking for an SEO Senior Specialist who pairs deep SEO expertise with hands-on AI experience to drive traffic, grow brand awareness, inspire prospective students, and generate valuable leads for some of our largest and most prestigious university partners.

As a senior member of our SEO team reporting to the Sr. Director of SEO, you will fully own SEO for multiple partner programs, ensuring each site is optimized for search performance from day one. You will also be a builder: someone who uses AI to rethink how our team works, automate the right tasks, and create new workflows that scale results.

As a future leader and subject matter expert in SEO, you will play a significant role in helping the team meet and exceed expectations for organic leads, AI visibility, and launch readiness for new programs

ESSENTIAL DUTIES AND RESPONSIBILITIES:

SEO strategy and execution

• Own the SEO strategy for partner programs from planning through execution, with minimal guidance.

• Lead keyword research, search intent analysis, and competitive analysis, combining traditional methods with AI-driven processes

• Audit, prioritize, and implement technical SEO improvements, including site architecture, internal linking, structured data, site speed, and migrations.

• Execute on-page optimizations and content updates across multiple CMS platforms.

• Identify content gaps and program-page opportunities, and turn them into prioritized plans.

AI search and innovation

• Monitor and adapt to changes in organic search, including AI Overviews, AI Mode, and LLM-based answer engines, and recommend how our strategy should respond.

• Track and improve partner visibility in AI-generated answers alongside traditional rankings.

• Design, build, and maintain AI-assisted workflows and automations that make audits, research, briefs, QA, and reporting faster and more accurate.

• Develop responsible AI content practices, including prompts, guardrails, fact-checking, and human review, that protect partner brands and meet E-E-A-T standards.

• Document new tools and processes so the wider team can adopt them.

Leadership and collaboration

• Mentor and guide junior team members, reviewing their work and helping them grow.

• Partner with marketing strategists, web developers, and content writers on site structure, testing, and content strategy.

• Create reports, briefs, and presentations that share key learnings, trends, and recommended next steps with internal teams and partners.

• Maintain content calendars, knowledge bases, best practices, and onboarding materials.

EDUCATION AND EXPERIENCE: An equivalent combination of education, training and experience will be considered.

Required

• Bachelor's degree in a related field and 4+ years of experience in SEO, with a track record of owning SEO projects from strategy through results.

• Hands-on experience using AI tools (such as Claude, ChatGPT, or Gemini) in day-to-day SEO or marketing work, with examples of workflows you built or improved.

• Deep experience with technical SEO, including audits, site migrations, structured data, and site architecture.

• Working knowledge of HTML, CSS, and JavaScript, and experience with CMS platforms such as WordPress and Drupal.

• Experience mentoring or guiding less experienced teammates.

• Strong analytical, organizational, and written and verbal communication skills; comfort presenting to partners.

• Ability to manage a high partner load, competing priorities, and launch deadlines.

Preferred

• Experience with Claude, including Projects, skills, connectors, or building with the Claude API.

• Experience with reporting and deep analysis. Knowledge of critical tools including Looker Studio, BigQuery, as well as attribution literacy

• Experience automating SEO tasks with scripts, APIs, or no-code tools (for example, Python, Google Apps Script, Zapier, or n8n).

• Experience creating AI-assisted content with clear quality controls and human review.

• Experience optimizing for AI search experiences and tracking brand visibility in LLM answers.

• Higher education or lead generation marketing experience.

• Paid search experience.

Computer skills/tools to perform the job

These skills/tools are representative but not all-inclusive of those commonly associated with this position.

• Microsoft Office and Google Workspace proficiency.

• Intermediate to advanced Excel skills.

• Experience with SEO tools including Google Analytics, Search Console, Semrush/Ahrefs, Screaming Frog, Majestic, etc.

• Google Analytics 4 and other relevant SEO certifications are a plus.

The salary range for this role is $75,000 - $80,000.