Job Title: Senior Technical SEO Manager
Location: Msida- Malta (Hybrid – minimum 3 days per week in the office)
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Germany, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.
Role Overview
We are looking for a highly experienced Senior Technical SEO Manager with deep expertise across web and app ecosystems.
This is a hands-on role focused on technical SEO excellence, scalable automation and protecting long-term organic performance. The successful candidate will combine deep technical knowledge with a strong understanding of Google Search guidelines, ranking systems and Core Updates, identifying risks, solving complex problems and driving solutions through to measurable outcomes. Previous experience working for an online gaming operator is required.
This is a role for someone who lives and breathes technical SEO, understands iGaming environments and enjoys solving complex technical challenges that drive long-term organic growth.
Duties and Responsibilities:
- Own the Technical SEO strategy and roadmap across websites, apps, brands and markets, prioritising initiatives based on organic and commercial impact.
- Lead advanced technical SEO across crawling, rendering, indexation, canonicalisation, internal linking, site architecture, international SEO, structured data and web performance.
- Ensure platforms follow Google Search guidelines and technical best practices, proactively identifying risks and strengthening resilience to algorithmic change.
- Analyse ranking and traffic changes across markets, isolating platform-wide patterns and algorithmic anomalies, distinguishing business impact from digital noise and identifying root causes.
- Define prevention, remediation and recovery strategies following Google Core Updates and other significant ranking-system changes, finding creative solutions where standard approaches reach their limits.
- Lead web and app migrations and major platform changes, ensuring SEO and ASO requirements are embedded throughout and organic visibility and acquisition risks are minimised.
- Drive app organic discoverability through ASO, app indexing, deep linking and web-to-app optimisation.
- Build and automate internal tools, monitoring workflows and quality controls, using an AI-first approach where appropriate, to improve speed, consistency and scalability.
- Create processes, quality controls and technical standards that raise SEO capability and execution across markets, platforms and releases.
- Maintain continuous competitive benchmarking across SERPs, technical implementations, content structures and app visibility, translating findings into actionable opportunities.
- Drive technical readiness for generative search engines (GEO) and AI-powered answers (AIO), including the management of relevant AI crawlers.
- Monitor algorithm updates, emerging search technologies and AI-driven search developments, ensuring the business remains ahead of industry change.
- Translate complex technical SEO dependencies into clear business value, communicating problems, decisions, risks and priorities in a simple and actionable way.
- Produce regular reporting on rankings, traffic, technical performance and commercial impact, translating complex SEO data into actionable recommendations for senior stakeholders.
- Champion SEO best practice across the wider business, educating stakeholders and influencing digital decision making.
Person Specifications:
- Previous experience working for an online gaming operator is mandatory.
- Significant experience in a senior Technical SEO role within large-scale, highly competitive digital environments.
- Experience managing SEO across multiple markets, languages, brands or domains.
- Proven track record of delivering complex SEO initiatives within Product and Engineering-led organisations.
- Experience operating in environments where organic acquisition has a direct and measurable commercial impact.
- Strong communication skills and confidence working with senior stakeholders and technical teams.
- Familiarity with LLMs and AI-assisted workflows is desirable.
Soft Skiils :
- Highly technical, analytical and solution-oriented.
- Demonstrates strong accountability and the ability to turn priorities into execution and measurable outcomes.
- Task-oriented and results-driven.
- Able to prioritise effectively based on business and SEO impact.
- Proactive in identifying risks before they affect performance.
- Strong competitive mindset and curiosity around how other operators are evolving their SEO strategies.
Behaviours & Commitments:
- Own it. Take responsibility and follow through.
- Communicate early. Share progress and risks.
- Collaborate. Ask for input. Offer help. Give/seek feedback.
- Keep it simple. Prioritise outcomes over activity
- Be trustworthy. Protect data and act with integrity.
What We Offer
NetBet recognises the value of exceptional talent and rewards it accordingly. As a NetBet employee based in Malta, you get:
- Opportunity to lead AI-driven transformation in content production and work on exciting projects that challenge your skills and help you grow.
- Exposure to product, growth, and commercial strategy. Collaborative and innovative working environment with an opportunity to be part of a forward-thinking company in the online casino and sports betting industry.
- A team of dedicated professionals in a supportive, growth-oriented environment.
- Attractive, market-aligned salary package: we offer a compensation package that reflects your experience, skills, and the value you bring to the team.
- Hybrid working (in office/remote).
- Private Health Insurance after completing your first 6 months.
- Employee Wellbeing Program.
- Learning and Development Initiatives.
- Team-building and Social Engagement Activities to foster a great working environment.
- Attractive benefits, including coffee, fresh fruit, and snacks.
Commitment to Diversity: NetBet is dedicated to equal opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.
Personal data is processed in accordance with EU GDPR. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.
“NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period’