SEO & Content Specialist

About Us

HODLER Group operates in the digital asset space, building and supporting platforms that make crypto trading accessible, secure, and user-friendly for a global audience. Compliance, security, and transparency sit at the centre of how we work. Our teams are technology-driven and value problem-solving, customer-centric thinking, and continuous improvement.

As we continue to grow rapidly, we are looking for passionate individuals, and we’re hiring for one of the most creative roles in our team: SEO & Content Specialist.

Your Role

We are looking for an SEO & Content Specialist to support our organic growth through SEO-driven content creation, keyword research, competitor analysis, and multi-platform content distribution. This role is execution-focused to improve website visibility, rankings, and content performance.

Key Responsibilities

SEO & Keyword Research

• Conduct keyword research using tools such as Semrush to identify content opportunities and search intent
• Perform keyword analysis, clustering, and prioritisation to support content planning
• Track keyword rankings and analyse performance over time
• Monitor competitor keyword strategies and SERP performance
• Stay up to date with SEO trends, tools, and Google algorithm updates

SEO Content Creation

• Write and optimise SEO-focused articles on a regular basis, aligned with content priorities
• Apply on-page SEO best practices (titles, meta descriptions, headings, internal linking)
• Update and optimise existing content to improve rankings, structure, and relevance
• Publish and manage content via WordPress

Website & Blog SEO Optimisation

• Perform regular SEO checks on website and blog pages
• Identify on-page and content-related SEO issues and propose improvements
• Support content-side technical SEO improvements such as structure, internal linking, and page optimisation

Analytics, Monitoring & Reporting

• Use Google Analytics and SEO tools to monitor content and traffic performance
• Analyse rankings, organic traffic, and content engagement
• Assist in preparing basic SEO and content performance reports
• Apply performance insights to ongoing content and optimisation efforts

Competitor & Market Research

• Monitor competitors across search engines and other platforms
• Analyse competitor content strategies and identify gaps and opportunities
• Track trends and emerging topics relevant to the industry

AI & Workflow Optimisation

• Use AI tools to support keyword research, content ideation, outlining, optimisation, and efficiency
• Ensure AI-assisted content meets quality, accuracy, and SEO standards
• Continuously explore new AI tools and workflows to improve productivity

Collaboration & Communication

• Work closely with front-end developers to implement SEO-related recommendations
• Follow editorial guidelines and maintain consistent brand tone across all platforms

Nice to Have

Knowledge of the cryptocurrency industry and related terminology

• 2–5 years of hands-on experience in SEO, content writing, or a related role
• Experience with Google Search Console
• GEO experience
• Link building experience

What We Offer

• Competitive Salary: €25,000–€35,000 gross, based on experience and qualifications
• Generous Leave Policy: Extra annual leave to support a healthy work–life balance
• Flexible Work Setup: Hybrid role with flexible hours
• Learning & Development: Support for online learning, courses, and seminars
• Thrilling Industry Exposure: Be part of the fast-growing cryptocurrency sector
• Growth Opportunities: Advance your career in an innovative and forward-thinking organisation
• Top-Quality Equipment: Access to modern tools and technology
• Job Security: Permanent employment contract for long-term stability