SEO & Paid Ads Manager - 1521 - Durban, South Africa

About the client:

Our client is a US-based digital marketing agency specializing in the healthcare, medical, and dental equipment manufacturing sectors. The agency delivers end-to-end digital growth strategies for B2B manufacturers and is looking for a senior growth marketer who can drive both organic search and paid acquisition across client accounts.

About the role:

We are seeking a highly experienced SEO & Paid Ads Manager who can own and execute both organic search and paid advertising strategies for healthcare, medical, and dental-focused clients.

This is a hands-on strategic role for someone who can move beyond channel management and take ownership of the full digital acquisition funnel — from technical SEO, local search, and AI search optimization to Google, Meta, LinkedIn, YouTube, and LSA campaigns.

The ideal candidate will be comfortable developing strategies, executing campaigns, analyzing performance, improving conversion rates, and presenting actionable recommendations directly to clients and leadership.

US experience is mandatory.
Digital marketing agency experience is preferred.

What you’ll be doing:

SEO & Organic Growth

• Develop and execute comprehensive SEO strategies focused on qualified traffic, high-intent leads, and conversions.

• Conduct technical SEO audits and resolve crawlability, indexability, site structure, speed, and on-page issues.

• Perform keyword research focused on high-converting, local, and industry-specific search intent.

• Manage local SEO, including Google Business Profiles, citations, and review strategies.

• Optimize websites and content for Google, Bing, and emerging AI-driven search platforms such as ChatGPT, Gemini, and Perplexity.

• Manage WordPress websites, CMS updates, website structure, hosting migrations, and domain-related tasks.

• Implement and optimize schema markup and other technical SEO improvements.

• Plan and execute SEO-driven content and on-page optimization.

• Monitor organic traffic, rankings, conversions, and technical health using GA4, Google Search Console, Ahrefs, Semrush, and related tools.
  

Paid Advertising & Acquisition

• Develop and execute paid acquisition strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and LSAs.

• Build, manage, optimize, and scale campaigns focused on lead generation, conversions, and ROAS.

• Conduct audience, creative, keyword, landing-page, and budget A/B testing.

• Analyze campaign performance and identify opportunities to improve CPL, conversion rates, and overall acquisition efficiency.

• Develop data-driven strategies based on campaign analytics and client objectives.

• Work within the client's campaign systems and processes to ensure consistent implementation.

• Create clear performance reports with actionable insights for both clients and internal teams.
  

Client Strategy & Account Management

• Present SEO and paid advertising strategies, audits, performance reports, and recommendations directly to clients.

• Translate complex marketing data into clear business insights for non-technical stakeholders.

• Manage multiple client accounts while maintaining strong organization, accountability, and attention to detail.

• Collaborate with internal teams across content, web, creative, and account management.

• Take ownership of client performance and proactively identify opportunities for growth.

Who are we looking for?

• 5–8+ years of combined hands-on experience in SEO and paid advertising.

• Strong technical and strategic SEO expertise, including technical, local, and on-page SEO.

• Strong hands-on experience managing Google Ads, Meta Ads, YouTube, and LinkedIn Ads.

• Strong working knowledge of WordPress, GA4, Google Search Console, Ahrefs/Semrush, and conversion tracking.

• Familiarity with GoHighLevel and ClickUp.

• Strong understanding of ROAS, CPL, conversion rates, lead generation, attribution, and campaign performance.

• Experience optimizing websites and paid campaigns based on conversion data rather than traffic or vanity metrics.

• Excellent verbal and written English with the ability to communicate directly with clients.

• Strong organizational and multitasking skills with the ability to manage multiple accounts.

• Self-starter who can work independently in a fully remote environment with minimal oversight.

• Proven experience managing digital marketing campaigns for healthcare, medical, dental, or related specialized industries.

• Experience working with US-based digital marketing agencies and US-focused clients is highly preferred.

Position: SEO & Paid Ads Manager

Remote Status: Fully Remote

Preferred Location: South Africa

Working Hours: Standard working hours in EST

Holidays: US Federal Holidays

Salary: USD 2800 - USD 3500 per month

Internal Job ID: 1521