SEO Specialist

Job Description This is a remote position. About the Role We are hiring a performance-driven Marketing Growth Specialist (SEO-Focused) to drive organic search growth, increase domain authority, and generate qualified inbound leads within the remote staffing and outsourcing space. This role is primarily responsible for SEO strategy and execution, including keyword research, on-page optimization, technical improvements, and content structuring. Social media will serve as a supporting channel to amplify SEO-driven content and strengthen brand authority. You will work closely with leadership to ensure measurable growth in traffic, rankings, and inbound lead generation. Core Focus: Search Engine Optimization (Primary Responsibility – 70–80%) Organic Traffic Growth Conduct high-intent keyword research targeting startups, agencies, and international businesses Optimize website pages, blogs, and landing pages for rankings and conversions Improve on-page SEO elements (titles, headers, metadata, schema, internal linking) Implement structured internal linking strategies Technical & Structural SEO Conduct technical SEO audits and coordinate fixes Improve site structure, crawlability, and indexing Monitor Core Web Vitals and site performance Identify and resolve ranking issues Content Authority & Topical Growth Build topic clusters and pillar content strategy Create structured content briefs aligned with search intent Identify content gaps and competitor weaknesses Strengthen domain authority through backlink opportunities Secondary Focus: Social Media Support (20–30%) Repurpose SEO-driven blog content into LinkedIn and Facebook posts Support thought leadership positioning Maintain a consistent organic posting schedule Track engagement and visibility metrics (Social is positioned as amplification — not the main growth driver.) Performance & Reporting Track keyword rankings, traffic growth, and conversions Provide clear monthly SEO performance reports Monitor algorithm updates and adjust strategy Measure inbound lead growth from organic channels Requirements Requirements 2–4 years of hands-on SEO experience Proven track record of improving rankings and organic traffic Strong knowledge of on-page, technical, and content SEO Experience with tools such as SEMrush, Ahrefs, Search Atlas, Google Analytics Strong analytical and structured thinking skills Experience in B2B, staffing, outsourcing, or SaaS is a strong advantage Ability to work independently and own growth metrics What Success Looks Like (First 6 Months) Priority keywords ranking on Page 1 25–40% increase in organic traffic Clear content cluster structure implemented Improved internal linking and technical health score Increased inbound leads from organic search Consistent authority-building content distribution