SEO Strategist (Local SEO & Legal Marketing)

📈 We're Hiring: SEO Strategist (Local SEO & Legal Marketing)

We are looking for an experienced SEO Strategist to join a growing digital marketing team and lead organic search strategy for a portfolio of law firm clients.

This role is ideal for someone who enjoys combining technical SEO, content strategy, local search optimization, and performance analysis to drive measurable business growth. We're looking for a strategist who stays ahead of industry changes, understands the evolving search landscape, and is excited about the opportunities created by AI-driven search experiences.

📍 Location

Remote (Mexico-based candidates supporting U.S. clients)

⏰ Schedule:

Monday to Friday | 9:00 am – 6:00 pm CT

🎯 Role Overview

As an SEO Strategist, you will own a portfolio of client accounts, develop growth strategies, manage SEO initiatives, and communicate results directly to clients and internal stakeholders.

A significant portion of this role focuses on Local SEO and Google Business Profile optimization, making hands-on experience in these areas essential.

🧩 Key Responsibilities

• Manage SEO strategy and execution across a portfolio of law firm clients.
• Analyze performance data, conduct quality assurance audits, and prepare monthly reporting.
• Develop monthly and quarterly SEO plans based on data, opportunities, and client goals.
• Conduct keyword research and content planning to support organic growth initiatives.
• Create detailed content briefs for new content and page optimizations.
• Plan and manage link-building and authority-building initiatives.
• Execute technical SEO improvements, including site audits, schema implementation, and on-page optimization.
• Manage local SEO programs, including Google Business Profile optimization, citations, reviews strategy, local rankings, and map pack visibility
• Troubleshoot Google Business Profile issues such as suspensions, verification challenges, and listing updates.
• Monitor AI Overviews, LLM visibility, and emerging search trends.
• Present SEO performance, recommendations, and strategic insights to clients and internal teams.

✅ What We're Looking For

• 5+ years of SEO experience within a marketing agency environment
• Experience managing multiple client accounts simultaneously
• Strong expertise in Local SEO and Google Business Profile optimization
• Legal SEO experience strongly preferred
• Strong command of on-page and off-page tactics, technical SEO, site architecture, and
• content strategy
• Working knowledge of Google Search Console, GA4, SEMrush, Screaming Frog, Ahrefs or
• Majestic, Authority Labs, Local Falcon, and similar local and rank tracking tools
• Strong understanding of AI Overviews, Generative Engine Optimization (GEO), and LLM visibility
• Ability to prioritize multiple client accounts in a fully remote environment
• Fluent English, written and spoken

📩 Interested?

If you're passionate about SEO, local search, content strategy, and the future of AI-powered search, we'd love to hear from you.

Apply today! 🚀📈