SFMC Campaign Lead

99BrightMinds provides digital transformation services across offshore development centers, IT staff augmentation, managed software teams, and CTO advisory. We partner with organizations to help them deliver technology initiatives with clarity, speed, and accountability, bringing together delivery leadership and executional expertise to support measurable business outcomes.

As an SFMC Campaign Lead, you will take ownership of complex campaign delivery in a role that sits at the intersection of marketing execution, stakeholder management, and business performance. This position is suited to someone who can lead with confidence, make sound campaign decisions, and bring structure to cross-functional delivery while keeping a close eye on outcomes.

Responsibilities

• Lead end-to-end campaign delivery from business requirements and briefing through launch and post-campaign reporting.
• Manage recurring and ad hoc campaigns across mobile apps and other customer channels.
• Build and manage Salesforce Marketing Cloud customer journeys, automations, segmentation, and personalization.
• Deliver mobile app campaigns, including in-app banners, mobile customer journeys, and channel coordination.
• Manage loyalty campaigns, offers, vouchers, eligibility, and redemption.
• Own campaign QA/UAT, launch readiness, risk management, and go-live decisions.
• Track and report conversion, redemption, revenue, attribution, and optimization performance.
• Coordinate marketing, analytics, technical, operations, and call-centre teams.

Requirements

• 5+ years of experience.
• Proven experience in end-to-end campaign management and leadership.
• Strong project and stakeholder management skills.
• Hands-on experience with Salesforce Marketing Cloud, particularly Journey Builder, Automation Studio, segmentation, and Personalization Studio.
• Experience delivering mobile app campaigns.
• Experience delivering loyalty campaigns, including offers, vouchers, eligibility, and redemption management.
• Tableau or similar analytics experience.
• Commercial understanding of campaign costs, channel selection, ROI, and incremental gross profit.
• Experience with control groups, A/B testing, suppression, consent, frequency management, and re-entry rules.
• Strong business-requirement gathering and cross-functional coordination skills.

Nice to Have

• Arabic or multilingual campaign workflow experience.