Signals Senior Partner

Location: Manchester and Remote First (with travel to client, pitch and platform partner meetings as needed)

Type: Full Time (37.5 hours over 5 days per week)

The Opportunity

We are looking for a Signals Senior Partner to lead Signals, one of three core data products at the heart of our operating system, and turn it into a proposition that clients understand, value and pay for. Signals connects, assures and activates the zero, first and third-party data that powers how we plan, buy and optimise. Covering platform signals, business and customer data, campaign feeds and market data, Signals answers the questions every client eventually asks: what do we know, can we trust it, and which signals should drive our decisions?

Your Role & Responsibilities

You will be the senior authority on data quality across the agency and the leading voice in the room when clients and prospects decide how to treat their most valuable asset. Key areas of focus include:

• Reliable Data Foundations: Ensure clients and colleagues trust Signals data by making sure tracking is accurate, complete, compliant and monitored, fixing issues before they affect campaign performance.

• Profit-Driven Optimisation: Bridge the gap between client sales, margins, CRM and zero-party data and advertising platforms, ensuring campaigns optimise toward net revenue and customer value rather than simple clicks.

• Informed Decision-Making: Guide account and media leaders on which signals should drive planning and buying, challenging decisions built on untrusted data.

• Strategy Data Enablement: Supply our strategy team with complete, validated data refreshed quarterly, giving them trusted foundations to run analysis and shape recommendations.

• Proactive Privacy Leadership: Deliver changes across privacy, consent and platforms as strategic advice and working products rather than broken tracking, ensuring full adherence to UK GDPR and PECR.

• Repeatable Service Delivery: Turn bespoke work into a documented, governed and automated service using a standard four-part audit, consistent onboarding and proactive monitoring.

• Technical & Cross-Team Collaboration: Brief data engineering and AI specialists with precision to maintain our central database of client performance signals, partnering seamlessly across Insights, Measurement and Strategy.

• Commercial Growth: Drive revenue and margin for Signals as part of our integrated data offer, demonstrating clear commercial return to client finance directors.

• Team Development: Lead and develop specialists across tracking, customer data and analytics, embedding high standards of accountability and continuous learning.

What Success Looks Like in 6 Months

• Client & Partner Trust: You have established trusted relationships with client leadership teams and key advertising platform partners, acting as the senior voice on data foundations in meetings and pitches.

• Operational Standards: A standard Signals audit covering all four key areas is fully active, with unified naming conventions and a documented onboarding playbook applied to new clients.

• Active Monitoring: You have agreed monitoring standards with data engineering, and proactive signal monitoring is live across priority accounts.

• Advanced Conversion Flow: Offline conversion and customer lifetime value signals are actively feeding advertising platforms for priority clients, with match rates measured and tracked.

• Structured Strategy Refreshes: The quarterly strategy data refresh runs to an agreed specification and schedule, with clean handovers to the strategy team.

• Commercial Packaging: The Signals proposition is clearly packaged, priced and actively sold within our integrated data offering.

• Co-Intelligent Workflows: Your team operates using Co-Intelligence, with your people owning judgement and quality whilst automation and AI handle repeatable delivery.

What You’ll Bring

• Technical Authority in Data Collection: Deep hands-on expertise in designing, auditing and troubleshooting tag management, analytics, server-side setups and conversion APIs (including GA4 and Google Tag Manager).

• Business-to-Ad Value Translation: A proven ability to connect sales, margin, CRM and lifetime value data to ad platforms, articulating the commercial impact clearly to finance directors.

• Data Governance Judgement: Strong practical command of UK GDPR, PECR and consent frameworks, with the confidence to hold the line on compliance and user privacy.

• Commercial Ownership: Direct experience owning a data product, service or proposition, including its packaging, pricing and revenue delivery.

• Senior Stakeholder Clarity: The ability to translate complex data engineering and tracking setups into clear, compelling narratives for senior marketing, technology and finance leaders.

• Systems & Scalability Focus: Comfortable working in cloud data environments like BigQuery, with a focus on building playbooks, repeatable workflows and automated pipelines.

• People Leadership: Proven experience developing and mentoring technical data specialists, taking as much pride in building a team as building a product.

• Collaborative Mindset: High curiosity around how AI and automation can accelerate technical workflows without compromising human oversight and accountability.

Our Values & Mindset

At Open Partners, we hire mindset first. It is the single biggest factor in our shared success. We believe that mindset can be developed across any career background, and we want to see how your unique experience and drive can create an impact here. We hold ourselves to three simple standards:

Smarter: Aim high, train hard, embrace next.

Faster: Learn fast, adapt fast, act fast.

Better: Think, say, and do what is best.

Ready to shape the future of agency data? Apply today!