Social Content Specialist - TikTok

Join us as we empower the world to work out, creating healthier lives together.

Life Fitness and Hammer Strength are building a live, always-on social presence rooted in real facilities, real users, and real training.

This is a hands-on creator role, not a scheduler role. We’re looking for someone who loves creating content, is genuinely passionate about fitness, can spot new trends, and is comfortable connecting with people to find and capture moments worth sharing.

You’ll work both behind and in front of the camera, creating content from gyms, customer facilities, events, and other real-world fitness environments across TikTok, Instagram, YouTube Shorts, LinkedIn, and emerging platforms.

You don’t need a large personal following. What matters is your ability to recognize a great idea, turn it into engaging content, and help create a distinctive social presence for Life Fitness and Hammer Strength.

What You’ll Do

• Concept, shoot, edit, and publish engaging short-form social content.

• Find content opportunities in gyms, customer facilities, events, trade shows, athlete shoots, and brand activations.

• Spot trends and cultural moments and turn them into authentic, platform-native content.

• Connect comfortably with members, exercisers, trainers, customers, athletes, and partners to capture real stories and moments.

• Work both behind and in front of the camera, depending on what makes the content stronger.

• Support day-to-day publishing and community engagement across social platforms.

• Use content performance and audience insights to test, learn, and improve.

• Collaborate with the broader marketing team to bring Life Fitness and Hammer Strength to life in ways that feel fresh, relevant, and authentic.

What We’re Looking For

• 2–5 years of experience creating social content for a brand, agency, media company, or as a creator.

• A portfolio demonstrating strong short-form video work and hands-on experience concepting, filming, and editing.

• Strong creative instincts and an understanding of what makes social content engaging.

• Genuine enthusiasm for fitness, training, sport, or wellness.

• Confidence engaging with people in live environments and creating content in the moment.

• Comfortable both behind and in front of the camera.

• Strong working knowledge of TikTok, Instagram Reels, YouTube Shorts, and evolving social formats.

• Self-motivated, curious, and able to move quickly from idea to finished content.

• Ability to travel up to 20% domestically, with occasional international travel.

We’re more interested in the quality of your ideas and content than the size of your personal following. Show us work that demonstrates your creative instincts, point of view, and ability to tell stories people want to watch.

This is a hybrid role based at our Global Headquarters in Rosemont, IL. Team members work remotely on Mondays and Fridays, with in-office collaboration Tuesday through Thursday.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Employees also have access to our state-of-the-art on-site fitness center featuring industry-leading Life Fitness and Hammer Strength equipment, making it easy to support health and wellness before, during, or after the workday. Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.

LIFE FITNESS / HAMMER STRENGTH

WHAT WE BELIEVE

Our values drive how we work, grow, and win—together:

• We think customer first: We’re proactive, adaptable, and always improving the customer experience.

• We play as one team: We care, collaborate, and pick each other up—we win and lose together.

• We raise the bar on fitness innovation: We lead, not follow—pushing fitness further every day.

• We persevere and get it done: We out-work, out-match, and never compromise on quality or performance.

• We inspire each other to live healthier lives: We support well-being, inside and outside of work, to build a healthier world—together.

Ready to make an impact? Join us and help shape the future of fitness.