Social Media and Content Specialist

Social Media and Content Specialist Job Description

Date: 10/19/2026

Job Title: Social Media & Content Specialist

Department: Marketing

Reports To: Marketing Manager

FLSA Status: Exempt

Summary: The Social Media & Content Specialist strengthens and grows Sunbelt Fire’s brand presence through engaging, authentic, and professionally produced content. This role focuses on the creation, capture, editing, publishing, management, and performance reporting of organic social media content, with an emphasis on Facebook and Instagram through Meta, TikTok, and YouTube, while also supporting LinkedIn and other digital channels as needed. The specialist combines strong creative aptitude with hands-on execution, taking ideas and marketing needs from concept through completion, and collaborates across departments to translate business needs into effective creative deliverables. In addition, this position helps manage the content calendar, develops the monthly internal company newsletter, maintains digital marketing assets and collateral inventory, and supports additional marketing initiatives as assigned. The ideal candidate is a creative, resourceful, and highly organized storyteller with exceptional video production and editing skills, strong photography capabilities, and light graphic design experience.

Roles & Responsibilities:

· Social Media Management & Growth

o Manage and grow the company’s organic presence across Facebook, Instagram, TikTok, and YouTube

o Assist with LinkedIn content and other social channels as needed

o Create, schedule, publish, and maintain engaging, platform-appropriate social media content

o Adapt content to the audience, format, and best practices of individual platforms rather than relying solely on identical cross-posting

o Identify opportunities to increase organic followers, reach, engagement, video views, and overall brand visibility

o Monitor social media activity and assist with community engagement, including appropriate responses to comments and messages

o Stay informed of relevant social media trends, content formats, platform developments, and emerging opportunities

o Help establish and strengthen the company’s presence on developing social channels while enhancing its existing social presence

· Content Creation, Photography & Video Production

o Capture high-quality photography and video content featuring company personnel, apparatus, products, services, facilities, customers, events, and other company activities

o Demonstrate exceptional video capture and editing capabilities, taking video projects from raw footage through finished content

o Produce engaging short-form video for Reels, TikTok, YouTube Shorts, and similar formats, as well as longer-form video when appropriate

o Edit video including audio, color, captions, transitions, formatting, sequencing, and other post-production needs

o Photograph people, products, equipment, events, and field activities for digital and print use

o Perform light graphic design, image editing, and content formatting to support social media and other marketing initiatives

o Write and edit captions, headlines, social copy, and supporting content

o Repurpose existing photography, video, and marketing assets to increase their value across multiple channels

· Creative Development & Execution

o Demonstrate strong creative aptitude and the ability to turn ideas, objectives, and business needs into engaging, polished, and executable marketing content

o Proactively develop creative concepts and identify opportunities for new social media, video, photography, storytelling, and marketing content

o Translate both clearly defined assignments and loosely defined ideas into actionable creative solutions

o Balance creativity with business objectives, brand standards, deadlines, available resources, and practical execution requirements

o Demonstrate initiative and resourcefulness in identifying what is needed to successfully move an idea from concept to completion

o Maintain consistency in the company’s brand, voice, messaging, and visual presentation

· Content & Marketing Project Management

o Manage assigned content and marketing projects from concept through completion, including planning, gathering information, coordinating resources, content capture, production, editing, revisions, approvals, publishing or delivery, and final asset organization

o Manage multiple projects and priorities simultaneously while maintaining quality, accuracy, organization, and attention to detail

o Establish and maintain project timelines and work collaboratively with stakeholders to keep projects moving forward

o Proactively communicate project needs, status, questions, potential challenges, and necessary next steps

o Demonstrate strong ownership and follow-through on assigned projects and deliverables

· Cross-Functional Collaboration & Marketing Requests

o Collaborate cross-functionally with departments throughout the organization to identify marketing needs, content opportunities, company stories, upcoming initiatives, and other communication needs

o Receive, organize, prioritize, and manage marketing and content requests from other departments

o Work with internal requestors to understand the objective, audience, requirements, timing, and desired outcome of marketing requests

o Help translate departmental ideas and needs into appropriate marketing or creative solutions

o Gather information, assets, subject-matter expertise, participants, and approvals necessary to complete projects

o Build productive working relationships across the organization and effectively communicate with employees at various levels and within different functional areas

o Collaborate with vendors, customers, and external partners when appropriate to support content and marketing initiatives

· Content Planning

o Collaboratively develop and maintain the company’s marketing and social media content calendar

o Work proactively with departments to identify upcoming events, deliveries, customer stories, employee stories, products, services, educational topics, milestones, and other potential content opportunities

o Plan content capture and production needs in advance whenever possible while remaining flexible enough to respond to timely opportunities

o Help maintain a consistent cadence and balance of content across priority platforms and audiences

· Social Media Analytics & Reporting

o Monitor and report on organic social media performance, including follower growth, reach, engagement, video performance, and other relevant content metrics

o Provide regular reporting on social media performance and identify content, topics, and formats generating meaningful audience response

o Use performance insights to help inform future content planning and creative recommendations

o Help establish baseline performance measurements as the company develops and expands its presence across priority social platforms

· Internal Company Newsletter

o Create, coordinate, and maintain a monthly internal company newsletter

o Collaborate across departments to gather company updates, employee stories, accomplishments, announcements, photography, upcoming events, and other relevant information

o Write, edit, organize, and prepare newsletter content for distribution

o Manage the newsletter production process from content collection through completion

o Maintain a consistent schedule, format, tone, and quality for internal newsletter communications

· Digital Asset Library & Marketing Collateral

o Create, organize, and maintain a centralized marketing asset library containing approved photography, video, graphics, logos, templates, source files, and other creative materials

o Develop and follow consistent file organization and naming practices to make assets easy to locate and reuse

o Maintain an organized inventory of company marketing collateral, including brochures, handouts, promotional materials, signage, and other marketing materials

o Monitor collateral quantities and coordinate replenishment or reordering as needed

o Help ensure current and approved versions of marketing materials are available for company locations, Sales, events, and other internal needs

o Assist with updating collateral when products, services, branding, messaging, or other company information changes

· Additional Marketing Support

o Assist with events, campaigns, website content, print materials, presentations, vendor initiatives, and other marketing activities as assigned

o Participate in field content collection at company locations, customer locations, apparatus deliveries, events, trade shows, and other relevant activities

o Support the broader goals and initiatives of the Marketing department as business needs evolve

Supervisory Responsibilities:

This position has no direct supervisory responsibilities.

Position Measurables:

· Consistent creation and publication of high-quality, on-brand content

· Organic growth of the company’s social media audiences

· Increased organic engagement and audience interaction

· Establishment and continued growth of the company’s presence on Facebook/Meta, Instagram, TikTok, and YouTube

· Continued enhancement of the company’s Facebook presence and effective support of LinkedIn

· High-quality photography and video production that increases the company’s library of usable creative assets

· Consistent execution and maintenance of the content calendar

· Effective management of marketing requests and assigned projects from concept through completion

· Strong cross-functional collaboration and communication

· Reliable production of the monthly internal company newsletter

· Development and ongoing organization of the marketing asset library

· Effective management and availability of current marketing collateral

· Demonstrated ability to identify opportunities, develop creative ideas, and turn those ideas into completed deliverables

Knowledge, Skills, and Abilities:

· Exceptional video capture, production, and editing skills

· Strong photography and visual storytelling abilities

· Strong creative instincts with the ability to generate ideas and turn those ideas into finished work

· Demonstrated ability to independently manage creative and content projects from concept through completion

· Experience creating engaging social media content, particularly short-form video

· Working knowledge of Facebook, Instagram, TikTok, YouTube, LinkedIn, and current social media content formats

· Understanding of organic social media growth, engagement, and performance metrics

· Strong written communication, editing, and proofreading skills

· Light graphic design and image-editing capabilities

· Strong project management, organization, prioritization, and follow-through skills

· Ability to manage multiple projects, requests, and deadlines simultaneously

· Ability to work effectively with both clearly defined assignments and projects that require creative problem-solving and independent initiative

· Strong interpersonal skills and ability to collaborate effectively across departments

· Comfortable receiving feedback, managing revisions, and incorporating stakeholder input into creative work

· Ability to translate technical, operational, or product information into clear and engaging content for appropriate audiences

· Self-motivated, resourceful, and comfortable working independently as well as collaboratively

· Strong attention to detail and commitment to producing professional, accurate, and on-brand work

Qualifications, Education, and Experience:

· Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field preferred; equivalent combination of education and relevant experience will be considered

· Two to four years of experience in social media management, content creation, video production, or a related marketing role

· Portfolio or work samples demonstrating video, photography, and social media content creation

· Proficiency with video editing, photo editing, and design software, as well as social media scheduling and analytics tools

· Proficiency with Microsoft Office applications

· Valid driver’s license and the ability to travel to company and customer locations as needed

· Experience in the fire, emergency services, equipment, or industrial industries is a plus but not required

Work Environment:

· Occasional field work to capture photography, video, customer stories, apparatus and equipment, company activities, events, and other relevant content. May work in a variety of environments while capturing content, including office, warehouse, service, outdoor, event, and customer locations.

Physical Demands:

· Frequently required to sit, stand, walk, and use hands and fingers to operate a computer, camera, and other equipment

· Ability to view a computer screen and perform detailed visual work, including photo and video editing, for extended periods

· Ability to lift, carry, and set up photography and video equipment, typically up to 25 pounds, with or without reasonable accommodation

· Ability to stand, walk, bend, kneel, and reach while capturing content in warehouse, service, outdoor, event, and customer environments

· May be exposed to varying weather conditions, noise, and equipment operation when working in field and facility locations

Position Type: full time

Travel:

Travel is expected to be less than 25% and may include visits to company facilities, customer locations, apparatus deliveries, industry events, trade shows, and other company activities.

Equal Employment Opportunity Statement: We are committed to equal employment opportunity for all qualified persons. We provide equal opportunity and equal treatment in all aspects of employment to all employees and to all applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), national origin, age (40 and over), citizenship, physical or mental disability, or military obligations. We make reasonable accommodations to ensure equal employment opportunities for qualified disabled individuals. A disabled individual is qualified for a job if he or she can, with or without reasonable accommodation, perform the essential job duties.

Disclaimer: The above is intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.