Social Media and Marketing Specialist

Social Media & Content Marketing Specialist

Work Arrangement: Remote
Employment Type: Part-Time
Working Hours: Australian Business Hours

About the Role

We are looking for a creative and organised Social Media & Content Marketing Specialist to manage and strengthen our client's online presence across various digital platforms. The ideal candidate has experience in social media management, content creation, copywriting, and email marketing, with the ability to develop engaging and consistent content that aligns with the brand's voice and objectives.

You will be responsible for planning and creating content, managing social media channels, developing newsletters, and monitoring online engagement. This role requires someone who can work independently, communicate effectively with stakeholders, and demonstrate sound judgement when creating content for a professional audience.

Key Responsibilities

• Manage and maintain the company's social media presence across Facebook, Instagram, and LinkedIn.
• Develop and maintain content calendars to ensure consistent and engaging social media activity.
• Create, write, edit, and publish social media posts, captions, articles, and other marketing content.
• Design basic marketing materials, graphics, and visual content using Canva.
• Maintain brand consistency across all digital platforms, ensuring content aligns with the company's tone, messaging, and guidelines.
• Develop and distribute email newsletters, including content preparation, audience segmentation, and performance monitoring.
• Manage and optimise the company's LinkedIn presence to improve brand visibility and professional engagement.
• Monitor social media performance, including reach, engagement, follower growth, and other relevant metrics.
• Respond to comments and enquiries, manage community engagement, and escalate sensitive matters when necessary.
• Collaborate with internal stakeholders to gather information and ensure content is accurate, relevant, and aligned with business objectives.
• Identify opportunities to improve content quality, audience engagement, and overall brand visibility.

Qualifications and Experience

• 3–5 years of experience in social media management, content marketing, digital marketing, or a similar role.
• Strong written and verbal English communication skills.
• Demonstrated experience managing Facebook, Instagram, and LinkedIn accounts.
• Proficiency in content creation, copywriting, and developing social media content calendars.
• Hands-on experience using Canva or similar graphic design tools.
• Experience creating and managing email newsletters using platforms such as Mailchimp, Brevo, or MailerLite.
• Familiarity with social media analytics and performance reporting.
• Strong organisational skills and the ability to manage multiple content requirements and deadlines.
• Ability to work independently, take initiative, and communicate effectively with stakeholders.
• Excellent attention to detail, particularly when handling sensitive or business-critical communications.

Nice to Have

• Experience supporting Australian clients or working with Australian businesses.
• Background in healthcare, disability services, NDIS, aged care, allied health, or community services.
• Familiarity with Google Business Profile and basic SEO practices.
• Basic experience managing website content through WordPress, Wix, or similar CMS platforms.
• Knowledge of short-form video editing using CapCut or Canva Video.
• Familiarity with AI-assisted content creation tools such as ChatGPT and Grammarly.

What We're Looking For

We are seeking someone who combines creativity with strong communication and organisational skills. The successful candidate should be comfortable taking ownership of content planning and execution, maintaining a consistent brand voice, and ensuring all published materials are accurate, engaging, and appropriate for the intended audience.

If you're passionate about creating meaningful content and building strong digital brand presence, we'd love to hear from you!