Social Media Content Creator and Strategist - Contractor

Contract/Part-Time | Remote (South Florida, USA Preferred)

We are seeking a creative and detail-oriented Social Media Content Creator and Strategist to elevate our presence on Instagram and LinkedIn. Your work will focus on building a strong luxury brand that captivates prospective clients, instills trust, and excites our audience to engage with and join our extraordinary travel experiences.

This role is project-based or part-time, ideal for someone experienced in crafting high-quality social media content, managing luxury branding, and planning platform strategies.

Responsibilities/Deliverables

1. Trip-Specific Instagram & LinkedIn Content

   • For each trip planned - (1) in 2024, (2) in 2025, (4) in 2026 - provide the following:

   • Take content provided by our photographer/videographer to create Instagram stories after we depart each destination during the trip to recap the highlights within 1-2 days after departing each destination.

   • Create reels and posts that highlight key moments during and after the trip has been completed.

     • 1-3 posts per destination

     • 1 reel per destination

     • 1 reel per trip

2. Between-Trip Content Strategy

   • Design a content strategy to maintain engagement and luxury brand presence between trips:

     • Share client testimonials and trip highlights.

     • Post behind-the-scenes content, such as trip planning or partner collaborations.

     • Highlight brand milestones or thought leadership in luxury travel.

     • Repurpose past trip footage for storytelling (e.g., "throwback" posts).

     • Incorporate educational content about destinations or the unique aspects of Bucketlist Xperiences.

   • Content Approx. Range

     • 4-8 posts/reels per month for Instagram and LinkedIn, including static images, carousel posts, and reels.

     • 4–8 Instagram stories per month, focusing on timely updates and engagement.

3. Develop Content Calendar and Strategy on a Annual Basis

   • Plan content themes for trip-specific and between-trip engagement.

   • Align posts with key dates, milestones, and audience engagement goals.

4. Platform Management

   • Instagram:

     • Maintain a visually cohesive feed that aligns with luxury aesthetics.

     • Schedule and post content while responding to comments and DMs within 24 hours.

   • LinkedIn:

     • Post professional content that highlights credibility, testimonials, and brand updates.

     • Tailor content to a high-net-worth and professional audience.

5. Provide a monthly analytics report that tracks:

   • Engagement metrics (likes, comments, shares, saves).

   • Follower growth trends.

   • Performance of individual posts, reels, and stories.

   • Recommendations to optimize future content.

Key Requirements

• Proven experience in social media management, particularly for luxury travel.

• Strong content creation and editing skills.

• Demonstrated ability to craft compelling captions and manage a cohesive luxury brand tone.

• Familiarity with Instagram and LinkedIn best practices.

• Analytical mindset with the ability to interpret data and optimize content strategies.

• Self-starter with excellent project management skills.

Desirable Capabilities

• Background in luxury travel or hospitality marketing.

• Located in South Florida preferred, but not required.

Compensation

• Retainer or Project Based Fee.

• Performance-based bonus structure.

• Future possible opportunity to participate in Jet Xpeditions and larger/full time opportunities.

• Highly flexible work environment.

• Opportunity to work globally and engage with world-renowned luxury brands and individuals.

• Access to exclusive travel benefits and once-in-a-lifetime experiences alongside our members.

Equal Opportunities Employer:

At Bucketlist Xperiences, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our suppliers, and our global community. Bucketlist Xperiences is proud to be an equal-opportunity employer, creating an inclusive and welcoming environment for all employees.