Social Media Coordinator

The Fallow Collective Social Media Coordinator is responsible for maintaining, supporting, and executing the day-to-day social media efforts of Fallow Collective and its ventures. This role will focus on building audience engagement, increasing brand awareness, and driving traffic while bringing the stories of the people and purpose of Fallow Collective and its ventures to life.

Social Media Coordinator, Fallow Collective - Job Description

About Fallow Collective

Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal.

We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so founders gain senior leadership, real execution, and lasting relationships without assembling it all themselves.

A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve.

At Fallow Collective, we don’t just launch businesses. We design ecosystems that empower founders, support operators in the field, and deliver experiences grounded in hospitality, inclusivity, and intentional design. Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of.

Rooted in purpose. Built to grow.

Description

Social Media Coordinator

Fallow Collective Hamilton, Ohio (Cincinnati area) | Part-time | $25/hr

Reports to: Marketing Manager

About the Role

The Fallow Collective Social Media Coordinator is responsible for maintaining, supporting, and executing the day-to-day social media efforts of Fallow Collective and its ventures. This role will focus on building audience engagement, increasing brand awareness, and driving traffic while bringing the stories of the people and purpose of Fallow Collective and its ventures to life.

The Social Media Coordinator will report directly to the Marketing Manager and work closely with them, collaborating on content creation, social media strategy, and campaign execution to ensure a consistent and engaging presence across the Collective.

This position will begin as a part-time opportunity, with the potential to transition into a full-time role as Fallow Collective continues to evolve. We're looking for someone excited to be part of a growing organization, bring new and fresh creative ideas, and help tell the story of Fallow Collective and its ventures through engaging social media content.

What You’ll Do:

• Create and schedule social media posts across multiple platforms for Fallow Collective (LinkedIn and Instagram)
• Assist with the development, maintenance, and execution of a multi-platform posting schedule
• Collaborate with the Marketing Manager to brainstorm ideas and bring social media campaigns and initiatives to life
• Monitor and engage with comments, messages, and mentions across the Fallow Collective social media channels, with the potential to extend support to our individual venture accounts if needed
• Track and analyze key performance indicators like reach, engagement rates, and page growth using native platform analytics and report back to the marketing team to help inform future content strategies
• Build and maintain relationships with Managing Directors and team members to help identify authentic stories, brand happenings, company updates, milestones, and behind-the-scenes content of the people and the brands behind the Collective
• Monitor trends, platform updates, industry news, and relevant conversations for content opportunities for Fallow Collective and its ventures
• Ensure all social media content maintains the consistent Fallow Collective brand voice, visual identity, and messaging

What You’ll Bring:

• 1-2 years of experience in social media or marketing experience
• Strong copywriting and communication skills
• Self-motivated and able to manage multiple projects simultaneously
• Extreme attention to detail and proven commitment to quality control
• Strong creative portfolio showcasing a keen eye for social media content creation, visual storytelling, and engaging digital content
• Familiarity with design and editing software (Adobe, Canva, CapCut, or similar)

Compensation & Benefits

Hourly: $25/hour

Approximately 10 hours per week

Where You'll Work

This role is based out of our Hamilton, Ohio headquarters in the greater Cincinnati area, with a hybrid schedule.